Capturing vivid stories from the beauty and lifestyle scene through OLIVE YOUNG's eyes
In Seoul, South Korea, the answer to “What’s interesting these days?” often lies in a neighborhood. A café you step into on a whim, a brand you’ve never come across before, an alley or shop you happen...
“Now, Americans won’t have to travel far to find the best in K-beauty.” That was how The Wall Street Journal described OLIVE YOUNG’s first U.S. store opening in May. K-beauty products that American s...
In August 2026, cumulative purchases by international customers at OLIVE YOUNG’s physical stores in Korea surpassed KRW 1 trillion. Last year, the company reached the same milestone in November. This ...
Arencia's signature product, the Rice Mochi Cleanser, began as something closer to a failed experiment than a promising new product. Its unusual texture was unlike anything the bra
During the week of the Formula 1 Singapore Airlines Singapore Grand Prix, Singapore welcomed racing fans from around the world. But beyond the racetrack, another kind of excitement was building in the...
Behind every K-beauty and K-wellness brand is a story of where it began, what it stands for, and the people who believed in an idea and saw it through. 'behind the brand,' an original series by 'edito...
Across from Gyeongju Express Bus Terminal, along a busy street where travelers come and go, a rather unusual OLIVE YOUNG store has opened. Inside, customers don't always head straight for the checkout...
During the week of the Formula 1 Singapore Airlines Singapore Grand Prix, Singapore welcomed racing fans from around the world. But beyond the racetrack, another kind of excitement was building in the...
Arencia's signature product, the Rice Mochi Cleanser, began as something closer to a failed experiment than a promising new product. Its unusual texture was unlike anything the bra
“Now, Americans won’t have to travel far to find the best in K-beauty.” That was how The Wall Street Journal described OLIVE YOUNG’s first U.S. store opening in May. K-beauty products that American s...
A bag may hold the things we reach for every day, but open it up and you may find a glimpse into someone’s routines, preferences, and expertise. As part of 'what’s in my bag,' an original content seri...
In August 2026, cumulative purchases by international customers at OLIVE YOUNG’s physical stores in Korea surpassed KRW 1 trillion. Last year, the company reached the same milestone in November. This ...
Across from Gyeongju Express Bus Terminal, along a busy street where travelers come and go, a rather unusual OLIVE YOUNG store has opened. Inside, customers don't always head straight for the checkout...
In Seoul, South Korea, the answer to “What’s interesting these days?” often lies in a neighborhood. A café you step into on a whim, a brand you’ve never come across before, an alley or shop you happen...
Behind every K-beauty and K-wellness brand is a story of where it began, what it stands for, and the people who believed in an idea and saw it through. 'behind the brand,' an original series by 'edito...
“Here’s today’s breaking news.” When all five members of CORTIS appeared in Seongsu in August, camera flashes lit up the scene. Cheers from fans gathered behind the barricades and the constant click ...
A trip to Namdaemun Market for bathhouse essentials? In Seoul, the traditional market has been drawing a growing number of younger shoppers. In Korea, it is common for people visiting a public bathhou...
In September this year, Hello Kitty made an appearance at OLIVE YOUNG Jeonju Town wearing a bibimbap hat. At the Seomyeon Town store in Busan, she held fish cakes, while at the Hamdeok store in Jeju, ...
“Just five minutes a day is all it takes to unwind and reconnect with yourself.” Meet S, a health and wellness merchandiser (MD) from OLIVE YOUNG’s Healthy Life Team who is help
Behind every K-beauty and K-wellness brand is a story of where it began, what it stands for, and the people who believed in an idea and saw it through. 'behind the brand,' an original series by 'edito...
In Korea, running out of sunscreen just before heading out or realizing that a sheet mask is needed for tonight’s skincare routine doesn’t always mean waiting a day or two for delivery. With OLIVE YOU...
A Pochacco fan visits OLIVE YOUNG N Seongsu expecting to take photos with the beloved character and browse the OLIVE YOUNG × Sanrio Characters collaboration. But after taking the wheel of a city tour ...