brand
resources
Brand assets that represent OLIVE YOUNG
Brand Story
As Korea's leading health & beauty lifestyle platform,
we stay ahead of what's next —spotting what's trending, curating what matters,
and bringing fresh energy into your everyday beauty journey.
Our curations are backed by insights and data, with every item earning its place.
We believe beauty isn't about chasing perfection. It's about feeling alive in your own skin.
The 'YOUNG' we speak of isn't about age. It's an attitude
— passionately curious, vibrant, always becoming a better you.
And our journey keeps moving forward with this spirit. We ALL LIVE YOUNG with
OLIVE YOUNG
Brand Logo & Color
It consists of the OLIVE YOUNG symbol representing health, freshness, and energy; Olive Green
symbolizing vibrant vitality; Coral expressing natural beauty; and the OLIVE YOUNG wordmark embodying forward energy and bold ambition.
Logo
OLIVE : A play on “ALL LIVE YOUNG”. It embodies the healthy, natural energy of the olive itself. It represents the foundational value behind OLIVE YOUNG's vision of ‘healthy beauty.’
YOUNG : “Young” isn’t about age. It’s a mindset. It’s the forward looking spirit of curiosity, confidence, and constant evolution, always trying, always moving toward something better.
Color
Olive Green: A color capturing vibrant vitality
Coral: A color representing natural beauty