CJ OLIVE YOUNG announced that it has begun piloting O.Y Tiki, a generative AI-powered shopping assistant designed to help customers discover products and find information through natural conversations. The service uses AI to understand the intent and context behind customer questions and provide relevant responses. Available directly within the Korean OLIVE YOUNG mobile app, O.Y Tiki requires no additional installation and can be accessed by tapping the light green speech bubble icon next to the search bar. Designed specifically for beauty and OLIVE YOUNG-related inquiries, O.Y Tiki supports customers throughout their shopping journey by providing a wide range of information and personalized recommendations. Customers can receive product suggestions based on their individual concerns or intended use, compare the features of different products, and seek advice on how to use cosmetics and care for their skin. The assistant can also help customers check product availability at specific stores and navigate the OLIVE YOUNG online mall. What sets O.Y Tiki apart is its ability to draw on tens of millions of product and review data points accumulated by OLIVE YOUNG, along with the company's extensive beauty expertise, to interpret customer questions with greater precision. Rather than relying on specific keywords or predefined question formats, customers can interact with the assistant using everyday language. Whether asking a simple question such as "My skin gets oily" or using Korean beauty slang and abbreviations to request "a sunscreen that works well under makeup for oily yet dehydrated skin," customers can receive responses tailored to their needs. The assistant also suggests relevant follow-up questions to help customers explore their options and supports multiple input methods, including text, voice, photos, and barcode scanning. OLIVE YOUNG plans to pilot O.Y Tiki with approximately one million customers through the end of November. The company will use feedback and insights from the pilot to further refine the service ahead of its official launch in December. The introduction of O.Y Tiki builds on OLIVE YOUNG's ongoing efforts to create a more personalized, data-driven shopping experience. Among its existing initiatives in the Korean mobile app is the "Personalized Menu" feature, which customizes the app's home screen based on customer information such as gender, age, first-time purchase status, and delivery location. For example, male customers may see a shortcut to "Men's Edit," the company's dedicated men's shopping section, while customers receiving deliveries in Jeju may be shown the dedicated tab of same-day delivery in Jeju. These tailored interfaces make it easier for customers to access relevant services and benefits. In October, OLIVE YOUNG further enhanced the Personalized Menu feature by incorporating customers' membership tiers. This update allows customers to view their tier-specific benefits and eligible promotions directly from the app's home screen, making membership rewards more accessible. Looking ahead, OLIVE YOUNG plans to further develop and integrate personalized features across its Korean mobile app, including O.Y Tiki and Personalized Menu. By combining insights from customer behavior and conversational data, the company aims to deliver more sophisticated product curation tailored to individual beauty concerns and lifestyles. These efforts are part of its broader vision to evolve into a hyper-personalized platform that offers an intuitive and convenient shopping experience across both online and offline channels. "By combining our extensive beauty expertise and data assets with AI technology, we aim to better understand and respond to the diverse needs of our customers while creating new shopping experiences," said an OLIVE YOUNG spokesperson. "We will continue to enhance our online and offline shopping environments to make it easier and more convenient for customers to discover the products and information they need."

CJ OLIVE YOUNG announced that it plans to open five additional stores in California by the first half of 2027, bringing its total U.S. store count to seven as it accelerates efforts to expand K-beauty's reach in the market. The new stores will be located across Greater Los Angeles, a major hub for culture, trends and consumer spending on the West Coast, as well as San Diego, one of Southern California's largest retail markets. In Greater Los Angeles, OLIVE YOUNG plans to open stores at four major shopping destinations: Irvine Spectrum Center, a leading lifestyle shopping destination in Irvine; Del Amo Fashion Center, a major retail hub in the South Bay area; Bloom on Third, a mixed-use shopping destination near The Original Farmers Market in central Los Angeles; and Brea Mall, a major shopping center in the heart of Orange County. The company aims to open all five new locations by the first half of 2027, with specific opening dates yet to be finalized. OLIVE YOUNG will also expand into San Diego with a store at Fashion Valley, one of the city's premier shopping destinations, further extending its retail presence across Southern California. Notably, three of the new locations—Del Amo Fashion Center, Brea Mall and Fashion Valley—are premium shopping malls operated by Simon Property Group, one of the largest retail real estate companies in the United States. By establishing a presence in these high-traffic retail destinations, OLIVE YOUNG expects to accelerate awareness of both its brand and K-beauty among mainstream U.S. consumers. The expansion also represents an important opportunity for small and emerging Korean beauty brands seeking to enter the global market. Even brands with limited distribution networks or relatively low brand recognition in the United States will be able to leverage OLIVE YOUNG's curation expertise and retail network to reach local consumers and showcase the strengths of their products. Beyond serving as retail destinations, OLIVE YOUNG's U.S. stores are designed to help consumers discover, experience and better understand K-beauty. Customers can shop a curated selection of trusted Korean beauty brands while exploring innovative product formats such as sun sticks, sun cushions and toner pads. Through hands-on product experiences and guidance on building effective skincare routines, the stores offer a deeper understanding of what makes K-beauty distinctive. A key part of this experience is SKIN SCAN, OLIVE YOUNG's in-store skin analysis service. The service allows customers to better understand their skin condition and discover K-beauty products and skincare routines tailored to their individual concerns. The personalized service has received an enthusiastic response from U.S. consumers, attracting approximately 27,000 users within five months of the company's first store opening, as of the end of October. This ecosystem of K-beauty experiences is also expected to help smaller brands establish a foothold in the U.S. market. As consumers become more familiar with Korean beauty practices and product innovations through their visits to OLIVE YOUNG stores, they may become more willing to explore lesser-known indie brands and try new products they might not otherwise have discovered. Looking ahead, OLIVE YOUNG plans to accelerate its U.S. expansion, drawing on its distinctive curation capabilities to introduce the latest K-beauty trends to international markets and help more K-beauty and K-wellness brands build recognition among local consumers. "OLIVE YOUNG's U.S. stores serve as strategic platforms for introducing the strengths of K-beauty to local consumers, while also helping emerging Korean brands establish themselves in the mainstream market," said an OLIVE YOUNG spokesperson. "With K-beauty experiencing unprecedented growth worldwide, our goal is to help it evolve beyond a passing trend into an established part of the global beauty mainstream. We will continue working closely with our brand partners to build a foundation for sustainable global growth."

▲ Rendering of the exterior of ‘OLIVE BETTER Seongsu’ CJ OLIVE YOUNG announced that OLIVE BETTER Seongsu, its wellness-focused curation store, will open on October 30, marking a new milestone for the platform. Since opening its first location in Gwanghwamun, Seoul, on January 30, OLIVE BETTER has opened five stores this year, establishing a foothold in Korea’s growing wellness market. Spanning four floors, from the basement level to the third floor, the Seongsu store covers approximately 611 square meters, making it the largest OLIVE BETTER location in Korea. Recognizing Seongsu as a hub for trend-conscious younger consumers and international visitors, OLIVE YOUNG has brought its distinctive sourcing and curation capabilities to the new location, creating a space that reflects the neighborhood’s influence on emerging trends. With the opening of OLIVE BETTER Seongsu, OLIVE YOUNG aims to strengthen its role in introducing and defining K-wellness for a wider audience. Drawing on nine months of accumulated customer data and in-store experience, the company is translating the once unfamiliar and often complex concept of wellness into enjoyable, sustainable everyday routines. Going beyond a conventional retail experience, OLIVE BETTER Seongsu offers expanded experiential content that allows customers to sample and explore wellness products firsthand, including categories they may be encountering for the first time. A key highlight is 'Better Bar,' a new wellness experience on the first floor. Recognizing that wellness foods can be less familiar than skincare products in terms of taste and how they are consumed, the space serves customized wellness menus prepared on-site by combining a variety of individual products. Signature offerings include four protein shakes, such as the ALL THE BETTER Soft Rice Smoothie, and four teas, including the ALL THE BETTER Lemon Ginger Honey Tea. Through these ready-to-enjoy options, customers can explore different ways to incorporate wellness foods into their diets and naturally develop healthier eating habits. ▲ Rendering of ‘Better Bar’ on the first floor of OLIVE BETTER Seongsu The store also introduces dedicated spaces inspired by Seongsu’s distinctive character. The 'Sweets Library,' located on the first floor, challenges the perception that sweet treats are inherently unhealthy by bringing together thoughtfully curated snacks that reflect low-sugar, zero-sugar and vegan trends. A new sauna-themed zone, meanwhile, draws inspiration from the growing popularity of bathing and body-care routines, offering ideas for relaxation and well-being inside and out. Another central feature is the 'In-Out Beauty experience, which brings together OLIVE YOUNG’s Advanced Derma high-performance skincare range and OLIVE BETTER’s inner beauty offerings. Dedicated displays organize inner beauty products around key concerns such as sleep, firmness, regeneration, radiance and hydration, with a seamless, one-stop shopping journey leading directly to Advanced Derma skincare and beauty devices. This layout encourages customers to explore wellness as a natural extension of their beauty routines. The store also features a gua sha island with tools tailored to different body areas and materials, alongside a toothpaste island showcasing unconventional oral-care products, including powdered toothpaste. Together, these curated spaces offer customers new ways to build personalized body-wellness routines into everyday life. OLIVE BETTER plans to continue expanding its offline presence in key commercial districts while broadening the reach of Korea’s wellness industry in partnership with promising small and emerging beauty and health brands. Leveraging the platform’s trusted curation expertise, OLIVE YOUNG aims to connect quality-driven independent brands with consumers interested in wellness and foster a sustainable ecosystem in which the industry can grow together. “OLIVE BETTER Seongsu was designed to help customers build and experience healthy everyday routines firsthand, drawing on the sourcing and curation expertise we have developed over time,” an OLIVE YOUNG spokesperson said. “We will continue to discover promising small and emerging wellness brands and take a leading role in expanding Korea’s K-wellness ecosystem.” To celebrate the opening, OLIVE BETTER will partner with SMCC (Seoul Morning Coffee Club) and the Seoul Metropolitan Government to host SMCC Morning Rave with OLIVE BETTER on November 7. The event will take place in the morning at Seoul Forest, inviting participants to enjoy a cup of coffee and move freely to music as part of a new approach to wellness. More details are available through the Events section of the Korean OLIVE YOUNG online store.

CJ OLIVE YOUNG announced the launch of “GREEN ROOM,” a new O.Y LIVE program that combines a music talk show with live commerce, connecting K-pop artists with fans in Korea and around the world. As OLIVE YOUNG’s first K-pop-focused live shopping program, GREEN ROOM takes its concept from an artist’s waiting room, where an idol host invites artists who have recently made a comeback to introduce their new albums and share behind-the-scenes stories. Viewers can interact with the artists in real time while purchasing albums featuring exclusive benefits available only through OLIVE YOUNG. To make the show accessible to fans in Korea and abroad, GREEN ROOM will air simultaneously on O.Y LIVE in Korea, the OLIVE YOUNG TV YouTube channel, and O.Y LIVE on OLIVE YOUNG Global in Japan. Real-time translation will also be provided for viewers in Japan. Since introducing K-pop albums to its global mall in 2022, OLIVE YOUNG has expanded its offerings across its Korean online store, physical stores and pop-up stores. As a result, album sales from January to September this year rose 152% year over year. Building on this growth, OLIVE YOUNG developed Green Room to enrich the shopping experience by bringing K-pop into live commerce while strengthening the content lineup of OLIVE YOUNG LIVE. The first episode will air on October 21 at 8 p.m. KST, featuring Seo Eunkwang of BTOB as the host and four members of NMIXX—Lily, Sullyoon, Bae and Kyujin—as guests. NMIXX made their comeback on October 19 with their sixth mini-album, Strange Muse. The episode will feature a listening session for the new tracks, along with a live stage where viewers can enjoy the group’s performances in real time. The premiere will also offer exclusive benefits for customers who purchase NMIXX’s album. Customers who buy an album during the broadcast and submit proof of purchase will be entered into a raffle to win limited-edition photo cards, autographed albums and OLIVE YOUNG gift cards. All purchasers will also receive OLIVE YOUNG points equivalent to the shipping fee. GREEN ROOM will feature a fan-participation game called the “Reverse Fan Gift Event,” giving viewers the chance to interact with the artists and win prizes. Selected participants will be drawn at random to receive popular products from leading K-beauty brands carried by OLIVE YOUNG. Exclusive album benefits and interactive fan events featuring artists will continue in future episodes. Following two pilot broadcasts this year, OLIVE YOUNG plans to make GREEN ROOM a regular program with seasonal editions starting next year. The company also aims to broaden its lineup of guest artists and show formats, creating more opportunities to connect with K-pop fans in Korea and around the world. “Through O.Y LIVE, we aim to introduce products in new ways that bring content and shopping together, establishing the platform as a destination customers return to for enjoyment, not just purchases,” an OLIVE YOUNG representative said. “We will continue to create content that connects diverse aspects of K-culture through K-beauty, offering customers fresher and more varied shopping experiences.” Since launching O.Y LIVE in 2019, OLIVE YOUNG has strengthened its content offering by introducing a range of broadcast formats. Beyond showcasing emerging brands, the company opened a dedicated live commerce studio in 2024 and introduced “Partner Live,” a program that enables partner brands to plan and host their own broadcasts. These initiatives are helping brands build closer connections with customers.

CJ OLIVE YOUNG will host define:OMNI, an immersive tech conference for technology professionals, on November 19 at AndersonC Seongsu, a cultural complex in Seoul’s Seongsu-dong neighborhood. The event marks OLIVE YOUNG’s first external conference dedicated to tech. It aims to share the company’s omnichannel capabilities, developed across its Korean and global operations spanning physical stores, online platforms and logistics, as well as its vision for the future as a tech-driven lifestyle company. It will also provide an opportunity for OLIVE YOUNG to engage directly with tech professionals. The name define:OMNI also reflects OLIVE YOUNG’s ambition to define its technology strategy and chart a path forward in delivering a seamless customer experience that transcends individual channels. At the conference, leaders from OLIVE YOUNG’s tech teams will share the challenges they have tackled in the field and their experiences using technology to bridge the gap between online and offline retail. Sessions will explore how OLIVE YOUNG built a distinctive omnichannel platform by integrating its store, e-commerce and logistics systems in real time—a first-of-its-kind approach in Korea—as well as how it successfully developed a global platform to support its expansion into the U.S. market. Through these case studies, the company will offer an in-depth look at its approach to work and the technological capabilities that set it apart, providing insights of particular interest to technology professionals. The program will also feature hands-on technology sessions, exhibitions and dedicated networking spaces. OLIVE YOUNG has continued to evolve into a global omnichannel platform by investing in technology ahead of the curve and nurturing top talent in the field. The company has successfully established O4O(Offline for Online) and O2O(Online to Offline) services that connect its physical stores with its online platform, including its same-day delivery service and in-store pickup. More recently, it has expanded its global footprint by establishing local stores and an online platform in the U.S. Beyond strengthening its in-house technology capabilities, OLIVE YOUNG has shared its technical expertise and problem-solving insights with the broader industry through its tech blog, which it has operated since 2020. The upcoming conference represents a significant expansion of these knowledge-sharing efforts, bringing conversations that have largely taken place online into an in-person setting. Through the event, OLIVE YOUNG plans to deepen its engagement with technology professionals and contribute to a stronger technology ecosystem across the industry. “define:OMNI will be an opportunity to define and share OLIVE YOUNG’s vision of using technology to enrich customers’ everyday lives, extending beyond the traditional boundaries of retail,” a company representative said. “We look forward to welcoming technology professionals who are interested in helping shape the future of our global omnichannel platform.” [‘define:OMNI’ Overview] Date and time November 19, 2026 (Thursday), 10:00–18:00 Venue Anderson C Seongsu (36 Seongsuil 6-gil, Seongdong-gu, Seoul) Ticket sales opening October 20, 2026 (Tuesday), 12:00 p.m. Ticket price Free Ticket registration Through the official website or ticketaco

CJ OLIVE YOUNG announced that it opened OLIVE YOUNG Gyeongju Silla, a regionally themed store in Gyeongju, North Gyeongsang Province, on October 16. Located across from Gyeongju Express Bus Terminal, the two-story store spans approximately 446 square meters, making it the largest OLIVE YOUNG store in Gyeongju. Its exterior features traditional Korean hanok architecture that blends into the surrounding streetscape, while the interior draws inspiration from Silla-era artifacts to reflect the city’s distinctive heritage. Gyeongju is evolving from a destination for brief visits to historical sites into a place where travelers stay longer to enjoy cafés, restaurants and nighttime scenery around Hwangnidan-gil and Bomun Tourist Complex. In response to this shift, Gyeongju Silla has been designed as a relaxing retreat centered on rest and relaxation. Rather than adding more product displays, the store features benches and terrace areas across its two floors, providing ample space for visitors to take a break. On the first floor, customers can explore a tea-tasting zone where they can sample aromas before purchasing tea, as well as a guestbook where they can freely write down their worries. At the Gua Sha Island, visitors can try a variety of gua sha tools to help unwind after a day of travel. The store also features self-service beauty devices that allow visitors from Korea and abroad to experience K-beauty firsthand. Three types of services are available at the store: SKIN SCAN, which assesses facial skin; SCALP SCAN, which examines scalp condition; and COLOR FIT, which helps identify personal color preferences. These services allow customers to check their skin and other beauty-related characteristics themselves. To further showcase Gyeongju’s cultural heritage, the store features displays throughout the space inspired by Silla-era clay figurines, reinterpreted through OLIVE YOUNG’s distinctive aesthetic to create a gallery-like atmosphere. The first-floor merchandise zone offers OLIVE YOUNG merchandise alongside exclusive K-goods available only at Gyeongju Silla, including keychains and magnets inspired by local cultural landmarks such as Seokguram Grotto and Cheomseongdae Observatory. This year, OLIVE YOUNG has been actively investing in regions across Korea outside the Seoul metropolitan area, introducing stores that reflect the culture and character of their local communities. The initiative aims to transform stores from retail spaces into distinctive tourism experiences that visitors can enjoy in each destination. In Gyeongju, OLIVE YOUNG opened Gyeongju Hwangnam, a store featuring traditional hanok-inspired design, in the Hwangnidan-gil area in 2024. With the addition of Gyeongju Silla, the company has established a network of regionally themed stores spanning the Hwangnidan-gil area and the vicinity of the express bus terminal. Through this network, OLIVE YOUNG aims to encourage visitors to explore more of Gyeongju’s downtown area naturally as part of their travels. “OLIVE YOUNG Gyeongju Silla was designed to give travelers from Korea and abroad a place to unwind and experience K-beauty through all five senses while immersing themselves in Gyeongju’s unique atmosphere, where history and modern life coexist,” an OLIVE YOUNG representative said. “We will continue to enhance the in-store experience to make K-beauty an appealing part of the travel experience, while expanding our network of stores that reflect local character and growing alongside regional communities.”

Week-long pop-up showcases OLIVE YOUNG’s curated selection of leading K-beauty brands, building on the K-Beauty Edit’s launches at Sephora in the U.S., Hong Kong, Singapore, Thailand and Malaysia CJ OLIVE YOUNG, Korea’s leading beauty and lifestyle retailer, is spotlighting its K-Beauty Edit curation through a seven-day pop-up at ION Orchard in partnership with Sephora, offering local consumers and international visitors an immersive way to discover some of the most sought-after K-beauty products and trends. Running from October 8 to 14, the pop-up brings the SEPHORA X OLIVE YOUNG partnership to life in Singapore, building on the launch of the K- Beauty Edit at Sephora in the U.S and Hong Kong in August, followed by Singapore, Thailand and Malaysia in September. Bringing together OLIVE YOUNG’S proximity to Korea’s fast-moving beauty ecosystem with Sephora’s expertise in beauty discovery, curation and client experience, the Singapore pop-up creates an immersive destination where consumers can discover sough-after Korean brands, products and routines based on their individual skin concerns and needs. Singapore is emerging as an important market for K-beauty, with growing consumer interest in Korean beauty products. Grand View Horizon projects the Singapore K-beauty products market to grow at a compound annual growth rate of 11.7% from 2026 to 2033. With its strong purchasing power and diverse international consumer base, Singapore also serves as a key market for introducing K-beauty brands to consumers across Southeast Asia. Located at ION Orchard, one of Singapore’s premier shopping destinations, the pop-up features eight brands — beplain, BIOHEAL BOH, Cell Fusion C, Dr.Althea, HEVEBLUE, make p:rem, ma:nyo, and REJURAN Cosmetics — selected for their strong product offerings across key skincare concerns. A total of 24 products are showcased across four curation themes: Slow-Aging, Barrier-Support, Pores/Blemishes, and Hydration. The pop-up is designed around OLIVE YOUNG’s approach to curation, helping consumers discover and choose products based on their individual needs. Visitors can begin with a self-guided skin assessment or book an on-site SKIN SCAN session for a more personalized recommendation. The results lead visitors through curated product zones where they can explore key ingredients, product benefits and awards through visual displays. The experience also features a fun, mission-based activity inviting visitors to experience the benefits of the different curation zones while exploring them. By combining product discovery with educational content and hands-on experiences, OLIVE YOUNG aims to give consumers a deeper understanding of the products and the thinking behind its K-Beauty Edit. The pop-up also extends the experience beyond the event itself. Visitors can receive samples from participating brands, allowing them to continue trying the products at home, while purchase promotions are designed to encourage further product discovery through Sephora. Through the pop-up, OLIVE YOUNG is showcasing how its curation expertise can connect Korean beauty brands with consumers in global markets. The initiative also supports the company’s broader B2B business by creating opportunities for participating brands to build awareness, demonstrate their product strengths and reach new consumers through the partnership with Sephora. The Singapore pop-up follows the launch of OLIVE YOUNG’s K-Beauty Edit at Sephora in the U.S. and Hong Kong in August followed by Singapore, Thailand and Malaysia in September, further expanding the reach of OLIVE YOUNG’s curated K-beauty offering in global markets. SEPHORA X OLIVE YOUNG K-Beauty Edit Pop-up Dates: October 8–14, 2026 Hours: 10 a.m.–10 p.m. Location: ION Orchard Mall, B4, Singapore Participating brands (listed in alphabetical order): beplain, BIOHEAL BOH, Cell Fusion C, Dr. Althea, HEVEBLUE, make p:rem, ma:nyo, REJURAN Cosmetics Experience: Self-guided skin assessment, SKIN SCAN, curated product discovery, ingredient and product-benefit displays, mission-based activities and product sampling The OLIVE YOUNG K-Beauty Edit is currently available to shop at Sephora Singapore both online and in stores, giving consumers continued access to OLIVE YOUNG’s curated selection beyond the pop-up. For the full range of OLIVE YOUNG’s K-beauty and lifestyle curation, consumers can shop through OLIVE YOUNG Global, the retailer’s global online store. OLIVE YOUNG K-Beauty Edit in Sephora stores across Asia Markets and store count 48 stores across Hong Kong (8), Malaysia (18), Singapore (9) and Thailand (13) Participating brands beplain, BIOHEAL BOH, celimax, Cell Fusion C, Dr. Althea, haruharu wonder, HEVEBLUE, ma:nyo, make p:rem, Torhop, etc. 12–17 brands per market, with up to approximately 120 products

CJ OLIVE YOUNG announced that it has fully revamped its corporate website and launched its official newsroom, ‘editorial by OLIVE YOUNG.’ As K-beauty continues to gain popularity and influence worldwide, the newsroom will feature original, text-led content spanning industry trends, brand stories, and the people behind them, strengthening OLIVE YOUNG’s role as a content platform for K-beauty. As OLIVE YOUNG continues to expand its customer base worldwide, sales from international customers visiting its stores in Korea rose more than 22-fold from January to September 2026, compared with the same period in 2019. Following the successful launch of OLIVE YOUNG's first U.S. stores in California, OLIVE YOUNG has also expanded its global online and offline presence through a partnership with global beauty retailer Sephora, launching the 'OLIVE YOUNG K-Beauty Edit' across more than 580 Sephora stores and online in North America. At the same time, consumer interest is extending beyond simply purchasing products to a deeper interest in K-beauty itself, including the latest beauty trends and stories behind emerging brands. Building on its experience and expertise gained from being closely connected to the K-beauty market and its customers, OLIVE YOUNG will use its official newsroom to share original reporting and interviews covering its business operations in Korea and overseas, Korean beauty trends, and the growth journeys of its partners. To make the content easily accessible to customers, global partners, and media both in Korea and abroad, the newsroom will also operate in English and Japanese. The newsroom’s original content is organized around three themes: NOW, IMPACT, and CULTURE. NOW explores OLIVE YOUNG’s business and the latest K-beauty trends, while CULTURE features stories from employees across various roles, including merchandising, retail, and global business. IMPACT spotlights the stories of partners that have grown alongside OLIVE YOUNG. The signature series ‘behind the brand’ features interviews with founders of brands carried by OLIVE YOUNG, exploring their journeys and growth. Four brand stories from brands NOTHING BETTER, MEDIHEAL, Cell Fusion C, and ATHOME, were published at the newsroom’s launch. Going forward, the series will continue to showcase the founding stories, growth, and global ambitions of a diverse range of partners, giving more customers a closer look at the philosophies and values behind the products they discover. The newsroom will also cover the positive changes OLIVE YOUNG and its partners are creating together, including efforts to support local communities. “As K-beauty continues to grow into a global industry, high-quality content that closely follows market developments and provides an accurate perspective on current trends and changes will become increasingly important,” said an OLIVE YOUNG spokesperson. “Drawing on the experience and expertise we have built through our close connection with the market and our customers, we aim to provide reliable information and insights and grow ‘editorial by OLIVE YOUNG’ into a newsroom that offers a broad view of the present and future of K-beauty.” [‘editorial by OLIVE YOUNG’ Original Content] NOW: OLIVE YOUNG’s business and K-beauty trends in Korea and around the world on the scene: Firsthand stories exploring OLIVE YOUNG’s business operations, including stores and new services in Korea and overseas trend: Content capturing emerging K-beauty trends through merchandising curation and changes in customer behavior O.Y 101: Accessible and engaging stories that offer useful information and insights about OLIVE YOUNG IMPACT: Growing and creating shared value with partners behind the brand: Interviews with founders of brands carried by OLIVE YOUNG, exploring their beginnings and philosophies, their growth alongside OLIVE YOUNG, and their journeys into global markets local stories: On-the-ground stories highlighting how OLIVE YOUNG works with local communities through region-specific stores and products CULTURE: OLIVE YOUNG’s people and the way we work career stories: Stories introducing the work and experiences of employees across roles including merchandising, retail, and global business what's in my bag: Interviews featuring the beauty and wellness products OLIVE YOUNG employees use themselves, along with their personal preferences

CJ OLIVE YOUNG announced that it has launched the third edition of 'K-SUPER ROOKIE WITH YOUNG,' a shared-growth initiative in partnership with the Ministry of SMEs and Startups (MSS) to support promising small and emerging brands. Launched in 2024, K-SUPER ROOKIE WITH YOUNG is a public-private partnership designed to help emerging brands achieve sustainable growth. Through the program, OLIVE YOUNG combines its online and offline retail infrastructure with data-driven insights to provide brands with a practical path to growth. Rather than focusing solely on opening up sales channels, the program offers comprehensive support, from creating customer touchpoints that early-stage brands often struggle to secure to providing tailored consulting, helping brands build the foundation they need to grow independently in a highly competitive market. The program is already delivering tangible results for participating brands. House of B, a premium home-care brand selected for last year’s program, has expanded its sales channels both online and offline in Korea and overseas after strengthening its brand competitiveness through the initiative. The brand is now available at OLIVE YOUNG stores in Korea and on OLIVE YOUNG Global, as well as at OLIVE YOUNG’s Pasadena store in the U.S., which opened in May, marking visible progress in international markets. OLIVE YOUNG has also continued to expand the scale and scope of the program each year. The number of participating companies has grown from 20 in its inaugural year to 30 this year. For the third edition, participating brands were selected through the MSS’ ‘K-Export Strategy Items’ cultivation program. The government body identifies promising companies and provides administrative and financial support throughout the export process, while OLIVE YOUNG contributes its retail infrastructure and marketing expertise to help brands establish themselves in the market more quickly. Through this collaboration, the two sides aim to maximize the practical impact of public-private partnership. This year’s program provides participating brands with a tailored, step-by-step growth roadmap, beginning with market validation in Korea and leading to opportunities to expand into overseas markets. Starting October 1, the selected companies will showcase their products for six weeks at “O.Y NEW ARRIVALS,” a dedicated display for new products at 23 OLIVE YOUNG stores across Korea, including Gwanak Town and Seomyeon Town. Based on a comprehensive assessment of customer response, sales performance and growth potential, the top 10 brands will then be selected for an intensive growth program. The brands selected for intensive support will receive an integrated channel expansion program designed to help them establish themselves in global markets. From November 16 through the end of the year, OLIVE YOUNG will support sales through its local Korean online mall as well as cross-border e-commerce through OLIVE YOUNG Global. Additional marketing support will include online promotions for “O.Y NEW ARRIVALS,” featuring selected brands on OLIVE YOUNG’s in-house live-commerce program “O.Y LIVE,” and producing promotional content. Following the completion of the program, OLIVE YOUNG will also provide tailored growth strategy consulting based on accumulated sales data, helping participating brands develop the capabilities needed to grow independently in a competitive market. “The essence of this program is to help promising emerging brands build a strong foundation for growth and strengthen their position in the market," said an OLIVE YOUNG representative. "Through K-SUPER ROOKIE WITH YOUNG, we will continue to help small brands develop the capabilities to compete on the global stage and contribute to a healthy, sustainable ecosystem for K-beauty as a whole.”

CJ OLIVE YOUNG is recruiting new talent to help shape global K-beauty trends. The 2026 2H New Hire Recruitment will hire for a total of 31 roles across the general and Global Insight tracks. For this recruitment, OLIVE YOUNG is expanding its existing Global track into the Global Insight track, reflecting the growing demand for talent with global capabilities as its overseas business continues to expand alongside the rising popularity of K-beauty worldwide. The company has added four global roles compared with the first half of the year and introduced a new design role. It will also introduce a presentation assignment to assess candidates across multiple areas, including language proficiency, global experience and problem-solving skills. Strengthening MD and tech talent to drive growth in K-beauty and wellness OLIVE YOUNG has continued to recruit and develop talent to help shape emerging trends in K-beauty and wellness. In particular, the company has actively expanded its workforce in areas critical to its business, from identifying emerging trends to developing its distinctive product curation. As a result, its core MD organization grew 2.3 times between 2021 and 2025, serving as a key engine of the company’s growth. The company is also investing in structured development programs to help employees in customer-facing roles build expertise and advance their careers. One example is the Beauty Consultant role, which provides customers with one-on-one makeup and skincare counseling and personalized solutions. When the role was introduced in 2024, the team consisted of 18 employees. It has since grown to nearly four times its original size, establishing the role as an important career path for employees seeking to develop specialized expertise and broaden their career opportunities. More recently, OLIVE YOUNG has focused on strengthening its platform technology capabilities and recruiting specialized talent to lead the advancement of Retail Tech. Since establishing a dedicated tech organization in 2021, the company has rapidly expanded its tech workforce. More than 100 tech professionals were newly recruited last year alone, while the overall number of employees across its tech functions has grown 6.8 times over the past five years. Continuing to create jobs for young people and expanding career pathways A key focus of OLIVE YOUNG’s talent strategy is supporting young people under the age of 30. The company has continued to expand employment opportunities for young people while building a structured environment where new hires can develop into specialized professionals. Despite challenging conditions in the youth employment market, OLIVE YOUNG has steadily increased the size of its graduate recruitment. In 2025, the number of new hires was more than three times that of 2021. Young people accounted for 70.9% of all employees hired over the past five years, and as of the end of 2025, employees under 30 represented 79% of OLIVE YOUNG’s total workforce. As more young employees join the organization and have opportunities to build their expertise, a career pathway has naturally emerged in which approximately 70% of full-time store employees, known as Curators, have progressed from hourly Crew positions. After transitioning to full-time employment, employees can advance to store manager positions through OLIVE YOUNG’s internal promotion system or move into headquarters roles through its “Job Posting” program, an internal recruitment system used to fill open positions. OLIVE YOUNG plans to continue expanding recruitment of both new graduates and experienced professionals to help lead the global expansion of K-beauty and the advancement of the retail industry driven by AX (AI Transformation). At the same time, the company will continue to provide a range of internal training programs to support employees in developing specialized expertise and growing into trend leaders. An OLIVE YOUNG representative said, “As OLIVE YOUNG expands its business beyond being a leading K-beauty platform into global markets and the tech sector, the roles and expertise we need from our talent are becoming increasingly diverse. We will continue our efforts to provide young talent with opportunities to develop specialized expertise and grow into future leaders.” Key details of OLIVE YOUNG’s 2026 second-half graduate recruitment General Track Openings: 24 roles General Business: 17 roles, including MD, Product Development BM, Marketing, Design, SCM, Commercial Area Development and Corporate Support IT: 7 roles, including Backend/Frontend Development, Data Architecture, Database, Information Security and Product Management Global Insight Track Openings: 7 roles B2B Sales Management, Platform Operations, Private Brand (PB) Platform Operations, PB Marketing, On-site Marketing, Product Management and UI/UX Design Eligibility: Applicants must meet at least one of the following requirements: - Hold a qualifying speaking test score in a designated foreign language - Have lived in a designated language region for at least four years - Hold at least a bachelor’s degree from a designated country Recruitment Information Session Date & Time: September 21, 2026, 1:00–5:30 p.m. Location: Grand Hall, CJ Human Resources Center, 26 Pildong-ro, Jung-gu, Seoul For more information, visit the CJ Group Recruitment website, OLIVE YOUNG’s recruitment blog at career.oliveyoung.com, or OLIVE YOUNG’s recruitment Instagram account, @oliveyoung_recruit.