CJ OLIVE YOUNG will host define:OMNI, an immersive tech conference for technology professionals, on November 19 at AndersonC Seongsu, a cultural complex in Seoul’s Seongsu-dong neighborhood. The event marks OLIVE YOUNG’s first external conference dedicated to tech. It aims to share the company’s omnichannel capabilities, developed across its Korean and global operations spanning physical stores, online platforms and logistics, as well as its vision for the future as a tech-driven lifestyle company. It will also provide an opportunity for OLIVE YOUNG to engage directly with tech professionals. The name define:OMNI also reflects OLIVE YOUNG’s ambition to define its technology strategy and chart a path forward in delivering a seamless customer experience that transcends individual channels. At the conference, leaders from OLIVE YOUNG’s tech teams will share the challenges they have tackled in the field and their experiences using technology to bridge the gap between online and offline retail. Sessions will explore how OLIVE YOUNG built a distinctive omnichannel platform by integrating its store, e-commerce and logistics systems in real time—a first-of-its-kind approach in Korea—as well as how it successfully developed a global platform to support its expansion into the U.S. market. Through these case studies, the company will offer an in-depth look at its approach to work and the technological capabilities that set it apart, providing insights of particular interest to technology professionals. The program will also feature hands-on technology sessions, exhibitions and dedicated networking spaces. OLIVE YOUNG has continued to evolve into a global omnichannel platform by investing in technology ahead of the curve and nurturing top talent in the field. The company has successfully established O4O(Offline for Online) and O2O(Online to Offline) services that connect its physical stores with its online platform, including its same-day delivery service and in-store pickup. More recently, it has expanded its global footprint by establishing local stores and an online platform in the U.S. Beyond strengthening its in-house technology capabilities, OLIVE YOUNG has shared its technical expertise and problem-solving insights with the broader industry through its tech blog, which it has operated since 2020. The upcoming conference represents a significant expansion of these knowledge-sharing efforts, bringing conversations that have largely taken place online into an in-person setting. Through the event, OLIVE YOUNG plans to deepen its engagement with technology professionals and contribute to a stronger technology ecosystem across the industry. “define:OMNI will be an opportunity to define and share OLIVE YOUNG’s vision of using technology to enrich customers’ everyday lives, extending beyond the traditional boundaries of retail,” a company representative said. “We look forward to welcoming technology professionals who are interested in helping shape the future of our global omnichannel platform.” [‘define:OMNI’ Overview] Date and time November 19, 2026 (Thursday), 10:00–18:00 Venue Anderson C Seongsu (36 Seongsuil 6-gil, Seongdong-gu, Seoul) Ticket sales opening October 20, 2026 (Tuesday), 12:00 p.m. Ticket price Free Ticket registration Through the official website or ticketaco