With a strategy that sets us apart from traditional beauty retail channels,
we offer a diverse range of trendy products and services.
By curating store designs and product assortments tailored to local communities and commercial areas,
we have positioned ourselves as a lifestyle platform where customers can experience the latest trends first.
-
2026
Accelerating global business and
expanding the K-beauty ecosystem
- Launched the Sephora x OLIVE YOUNG global partnership
- Opened OLIVE YOUNG Beauty Mansion Seongsu
- Launched the first US offline store and online mall
- Took OLIVE YOUNG Festa global for the first time (Japan and the US)
- Built the first logistics center in North America
- Launched OLIVE BETTER, a wellness curation platform
-
2025
- Surpassed KRW 1 trillion in purchases by foreign visitors to Korea
- Launched ME:RACLE, an integrated social contribution brand
- Established the US subsidiary
-
2024
Announced vision to become
a global beauty & health trend leading company
- Surpassed 100 brands with annual sales of over KRW 10 billion
- Number of stores in South Korea exceeded 1,350
- Surpassed 15 million members
- Opened the Innovative Store "OLIVE YOUNG N Seongsu"
-
2023
- Launched the W Care Service
- Launched LUXE EDIT
- Launched the app community service “Shutter”
-
2022
Solidified position as South Korea's leading
beauty and lifestyle omni-channel brand
- Ranked No.1 in Beauty & Health Stores by the National Customer Satisfaction
Index (NCSI) for 5 consecutive years
- Achieved the “Triple 10-Million” milestone with 10 million members,
10 million reviews, and 10 million app downloads
- Expanded urban logistics hubs (MFC) for faster service
- Launched Vegan Beauty and W Care lines
-
2021
- Launched in-store pickup and smart return services
- Partnered with KOTRA to boost K-Beauty exports
- Rolled out omni-channel branding campaigns
-
2020
Enhanced OLIVE YOUNG’s brand identity
- Introduced first-ever Clean Beauty Standard in South Korea
- Launched integrated online and offline review services
- Launched mobile gifting service
- Named in "most excellent sustainable global brands"
in UN Sustainable Development Goals Index (SDGBI)
-
2019
- Achieved 2 trillion won in Gross Merchandise Value (2019)
- Announced new BI in commemoration of 20th anniversary
- Launched the OLIVE YOUNG Awards & Festa
- Launched the OLIVE YOUNG Sale
- Launched the Global Mall
- Rolled out "OLIVE YOUNG Live", our mobile live commerce service
-
2018
Established foundation for omni-channel business
- Launched same-day delivery service
- Launched mobile barcode scanning service for quick and easy shopping
- Began construction of an integrated logistics center in the Seoul metropolitan area
-
2017
- Number of stores in South Korea exceeded 1,000
- Opened flagship store in Gangnam
- Launched the official online store (independent e-commerce platform)
- Expanded Private Brand to Amazon USA
-
2016 ~ 2012
Expanded offline presence and pioneered
Korea’s unique beauty and lifestyle retail channel
- Opened the largest flagship store
- Launched the UNESCO Girls’ Education Campaign
- Hosted OLIVE YOUNG Partners Day
- Introduced smart receipt services
- Achieved 1 trillion won in Gross Merchandise Value (2016)
- Launched Happy Companions Win-Win Program
- Launched a "Pink Box Sharing Campaign" to provide personal hygiene products
for the financially vulnerable people
-
2011 ~ 2007
- Launched our first Private Brand
- Opened our first store in Busan (Outside of Seoul)
- Began selling overseas Dermo-cosmetics
- Launched online mall
- Added more stores in the Seoul Metropolitan Area and other regions
-
2006 ~ 1999
Established first Beauty & Health
stores in South Korea
- Established as the Health & Beauty Convenience (HBC)
Business Division of CJ CheilJedang
- Opened the first store in Sinsa-dong, Seoul
- Separated from CJ CheilJedang
- Established CJ OLIVE YOUNG Co., Ltd.
