CJ OLIVE YOUNG announced that it has begun piloting O.Y Tiki, a generative AI-powered shopping assistant designed to help customers discover products and find information through natural conversations. The service uses AI to understand the intent and context behind customer questions and provide relevant responses. Available directly within the Korean OLIVE YOUNG mobile app, O.Y Tiki requires no additional installation and can be accessed by tapping the light green speech bubble icon next to the search bar. Designed specifically for beauty and OLIVE YOUNG-related inquiries, O.Y Tiki supports customers throughout their shopping journey by providing a wide range of information and personalized recommendations. Customers can receive product suggestions based on their individual concerns or intended use, compare the features of different products, and seek advice on how to use cosmetics and care for their skin. The assistant can also help customers check product availability at specific stores and navigate the OLIVE YOUNG online mall. What sets O.Y Tiki apart is its ability to draw on tens of millions of product and review data points accumulated by OLIVE YOUNG, along with the company's extensive beauty expertise, to interpret customer questions with greater precision. Rather than relying on specific keywords or predefined question formats, customers can interact with the assistant using everyday language. Whether asking a simple question such as "My skin gets oily" or using Korean beauty slang and abbreviations to request "a sunscreen that works well under makeup for oily yet dehydrated skin," customers can receive responses tailored to their needs. The assistant also suggests relevant follow-up questions to help customers explore their options and supports multiple input methods, including text, voice, photos, and barcode scanning. OLIVE YOUNG plans to pilot O.Y Tiki with approximately one million customers through the end of November. The company will use feedback and insights from the pilot to further refine the service ahead of its official launch in December. The introduction of O.Y Tiki builds on OLIVE YOUNG's ongoing efforts to create a more personalized, data-driven shopping experience. Among its existing initiatives in the Korean mobile app is the "Personalized Menu" feature, which customizes the app's home screen based on customer information such as gender, age, first-time purchase status, and delivery location. For example, male customers may see a shortcut to "Men's Edit," the company's dedicated men's shopping section, while customers receiving deliveries in Jeju may be shown the dedicated tab of same-day delivery in Jeju. These tailored interfaces make it easier for customers to access relevant services and benefits. In October, OLIVE YOUNG further enhanced the Personalized Menu feature by incorporating customers' membership tiers. This update allows customers to view their tier-specific benefits and eligible promotions directly from the app's home screen, making membership rewards more accessible. Looking ahead, OLIVE YOUNG plans to further develop and integrate personalized features across its Korean mobile app, including O.Y Tiki and Personalized Menu. By combining insights from customer behavior and conversational data, the company aims to deliver more sophisticated product curation tailored to individual beauty concerns and lifestyles. These efforts are part of its broader vision to evolve into a hyper-personalized platform that offers an intuitive and convenient shopping experience across both online and offline channels. "By combining our extensive beauty expertise and data assets with AI technology, we aim to better understand and respond to the diverse needs of our customers while creating new shopping experiences," said an OLIVE YOUNG spokesperson. "We will continue to enhance our online and offline shopping environments to make it easier and more convenient for customers to discover the products and information they need."