OLIVE YOUNG Launches “GREEN ROOM,” a New K-Pop Live Shopping Show

press release

OLIVE YOUNG Launches “GREEN ROOM,” a New K-Pop Live Shopping Show

2026.10.21

4min

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CJ OLIVE YOUNG launched “GREEN ROOM,” its first K-pop-focused live shopping program, combining a music talk show with live commerce. The program connects artists and fans in Korea and abroad, with its October 21 premiere hosted by Seo Eunkwang of BTOB and featuring four NMIXX members, plus exclusive album benefits, fan events and plans for seasonal editions from next year.

The words ‘Olive Young LIVE’ and ‘GREEN ROOM’ appear above six women sitting in a concrete passage.

CJ OLIVE YOUNG announced the launch of “GREEN ROOM,” a new O.Y LIVE program that combines a music talk show with live commerce, connecting K-pop artists with fans in Korea and around the world.

As OLIVE YOUNG’s first K-pop-focused live shopping program, GREEN ROOM takes its concept from an artist’s waiting room, where an idol host invites artists who have recently made a comeback to introduce their new albums and share behind-the-scenes stories. Viewers can interact with the artists in real time while purchasing albums featuring exclusive benefits available only through OLIVE YOUNG. To make the show accessible to fans in Korea and abroad, GREEN ROOM will air simultaneously on O.Y LIVE in Korea, the OLIVE YOUNG TV YouTube channel, and O.Y LIVE on OLIVE YOUNG Global in Japan. Real-time translation will also be provided for viewers in Japan.

Since introducing K-pop albums to its global mall in 2022, OLIVE YOUNG has expanded its offerings across its Korean online store, physical stores and pop-up stores. As a result, album sales from January to September this year rose 152% year over year. Building on this growth, OLIVE YOUNG developed Green Room to enrich the shopping experience by bringing K-pop into live commerce while strengthening the content lineup of OLIVE YOUNG LIVE.

The first episode will air on October 21 at 8 p.m. KST, featuring Seo Eunkwang of BTOB as the host and four members of NMIXX—Lily, Sullyoon, Bae and Kyujin—as guests. NMIXX made their comeback on October 19 with their sixth mini-album, Strange Muse. The episode will feature a listening session for the new tracks, along with a live stage where viewers can enjoy the group’s performances in real time.

The premiere will also offer exclusive benefits for customers who purchase NMIXX’s album. Customers who buy an album during the broadcast and submit proof of purchase will be entered into a raffle to win limited-edition photo cards, autographed albums and OLIVE YOUNG gift cards. All purchasers will also receive OLIVE YOUNG points equivalent to the shipping fee.

GREEN ROOM will feature a fan-participation game called the “Reverse Fan Gift Event,” giving viewers the chance to interact with the artists and win prizes. Selected participants will be drawn at random to receive popular products from leading K-beauty brands carried by OLIVE YOUNG. Exclusive album benefits and interactive fan events featuring artists will continue in future episodes.

Following two pilot broadcasts this year, OLIVE YOUNG plans to make GREEN ROOM a regular program with seasonal editions starting next year. The company also aims to broaden its lineup of guest artists and show formats, creating more opportunities to connect with K-pop fans in Korea and around the world.

“Through O.Y LIVE, we aim to introduce products in new ways that bring content and shopping together, establishing the platform as a destination customers return to for enjoyment, not just purchases,” an OLIVE YOUNG representative said. “We will continue to create content that connects diverse aspects of K-culture through K-beauty, offering customers fresher and more varied shopping experiences.”

Since launching O.Y LIVE in 2019, OLIVE YOUNG has strengthened its content offering by introducing a range of broadcast formats. Beyond showcasing emerging brands, the company opened a dedicated live commerce studio in 2024 and introduced “Partner Live,” a program that enables partner brands to plan and host their own broadcasts. These initiatives are helping brands build closer connections with customers.

CJ OLIVE YOUNG announced the launch of “GREEN ROOM,” a new O.Y LIVE program that combines a music talk show with live commerce, connecting K-pop artists with fans in Korea and around the world. As OLIVE YOUNG’s first K-pop-focused live shopping program, GREEN ROOM takes its concept from an artist’s waiting room, where an idol host invites artists who have recently made a comeback to introduce their new albums and share behind-the-scenes stories. Viewers can interact with the artists in real time while purchasing albums featuring exclusive benefits available only through OLIVE YOUNG. To make the show accessible to fans in Korea and abroad, GREEN ROOM will air simultaneously on O.Y LIVE in Korea, the OLIVE YOUNG TV YouTube channel, and O.Y LIVE on OLIVE YOUNG Global in Japan. Real-time translation will also be provided for viewers in Japan. Since introducing K-pop albums to its global mall in 2022, OLIVE YOUNG has expanded its offerings across its Korean online store, physical stores and pop-up stores. As a result, album sales from January to September this year rose 152% year over year. Building on this growth, OLIVE YOUNG developed Green Room to enrich the shopping experience by bringing K-pop into live commerce while strengthening the content lineup of OLIVE YOUNG LIVE. The first episode will air on October 21 at 8 p.m. KST, featuring Seo Eunkwang of BTOB as the host and four members of NMIXX—Lily, Sullyoon, Bae and Kyujin—as guests. NMIXX made their comeback on October 19 with their sixth mini-album, Strange Muse. The episode will feature a listening session for the new tracks, along with a live stage where viewers can enjoy the group’s performances in real time. The premiere will also offer exclusive benefits for customers who purchase NMIXX’s album. Customers who buy an album during the broadcast and submit proof of purchase will be entered into a raffle to win limited-edition photo cards, autographed albums and OLIVE YOUNG gift cards. All purchasers will also receive OLIVE YOUNG points equivalent to the shipping fee. GREEN ROOM will feature a fan-participation game called the “Reverse Fan Gift Event,” giving viewers the chance to interact with the artists and win prizes. Selected participants will be drawn at random to receive popular products from leading K-beauty brands carried by OLIVE YOUNG. Exclusive album benefits and interactive fan events featuring artists will continue in future episodes. Following two pilot broadcasts this year, OLIVE YOUNG plans to make GREEN ROOM a regular program with seasonal editions starting next year. The company also aims to broaden its lineup of guest artists and show formats, creating more opportunities to connect with K-pop fans in Korea and around the world. “Through O.Y LIVE, we aim to introduce products in new ways that bring content and shopping together, establishing the platform as a destination customers return to for enjoyment, not just purchases,” an OLIVE YOUNG representative said. “We will continue to create content that connects diverse aspects of K-culture through K-beauty, offering customers fresher and more varied shopping experiences.” Since launching O.Y LIVE in 2019, OLIVE YOUNG has strengthened its content offering by introducing a range of broadcast formats. Beyond showcasing emerging brands, the company opened a dedicated live commerce studio in 2024 and introduced “Partner Live,” a program that enables partner brands to plan and host their own broadcasts. These initiatives are helping brands build closer connections with customers.