CJ OLIVE YOUNG announced that it has fully revamped its corporate website and launched its official newsroom, ‘editorial by OLIVE YOUNG.’ As K-beauty continues to gain popularity and influence worldwide, the newsroom will feature original, text-led content spanning industry trends, brand stories, and the people behind them, strengthening OLIVE YOUNG’s role as a content platform for K-beauty. As OLIVE YOUNG continues to expand its customer base worldwide, sales from international customers visiting its stores in Korea rose more than 22-fold from January to September 2026, compared with the same period in 2019. Following the successful launch of OLIVE YOUNG's first U.S. stores in California, OLIVE YOUNG has also expanded its global online and offline presence through a partnership with global beauty retailer Sephora, launching the 'OLIVE YOUNG K-Beauty Edit' across more than 580 Sephora stores and online in North America. At the same time, consumer interest is extending beyond simply purchasing products to a deeper interest in K-beauty itself, including the latest beauty trends and stories behind emerging brands. Building on its experience and expertise gained from being closely connected to the K-beauty market and its customers, OLIVE YOUNG will use its official newsroom to share original reporting and interviews covering its business operations in Korea and overseas, Korean beauty trends, and the growth journeys of its partners. To make the content easily accessible to customers, global partners, and media both in Korea and abroad, the newsroom will also operate in English and Japanese. The newsroom’s original content is organized around three themes: NOW, IMPACT, and CULTURE. NOW explores OLIVE YOUNG’s business and the latest K-beauty trends, while CULTURE features stories from employees across various roles, including merchandising, retail, and global business. IMPACT spotlights the stories of partners that have grown alongside OLIVE YOUNG. The signature series ‘behind the brand’ features interviews with founders of brands carried by OLIVE YOUNG, exploring their journeys and growth. Four brand stories from brands NOTHING BETTER, MEDIHEAL, Cell Fusion C, and ATHOME, were published at the newsroom’s launch. Going forward, the series will continue to showcase the founding stories, growth, and global ambitions of a diverse range of partners, giving more customers a closer look at the philosophies and values behind the products they discover. The newsroom will also cover the positive changes OLIVE YOUNG and its partners are creating together, including efforts to support local communities. “As K-beauty continues to grow into a global industry, high-quality content that closely follows market developments and provides an accurate perspective on current trends and changes will become increasingly important,” said an OLIVE YOUNG spokesperson. “Drawing on the experience and expertise we have built through our close connection with the market and our customers, we aim to provide reliable information and insights and grow ‘editorial by OLIVE YOUNG’ into a newsroom that offers a broad view of the present and future of K-beauty.” [‘editorial by OLIVE YOUNG’ Original Content] NOW: OLIVE YOUNG’s business and K-beauty trends in Korea and around the world on the scene: Firsthand stories exploring OLIVE YOUNG’s business operations, including stores and new services in Korea and overseas trend: Content capturing emerging K-beauty trends through merchandising curation and changes in customer behavior O.Y 101: Accessible and engaging stories that offer useful information and insights about OLIVE YOUNG IMPACT: Growing and creating shared value with partners behind the brand: Interviews with founders of brands carried by OLIVE YOUNG, exploring their beginnings and philosophies, their growth alongside OLIVE YOUNG, and their journeys into global markets local stories: On-the-ground stories highlighting how OLIVE YOUNG works with local communities through region-specific stores and products CULTURE: OLIVE YOUNG’s people and the way we work career stories: Stories introducing the work and experiences of employees across roles including merchandising, retail, and global business what's in my bag: Interviews featuring the beauty and wellness products OLIVE YOUNG employees use themselves, along with their personal preferences