OLIVE YOUNG Spotlights “K-Beauty Edit” Curation with Sephora Singapore Pop-up

press release

OLIVE YOUNG Spotlights “K-Beauty Edit” Curation with Sephora Singapore Pop-up

2026.10.12

6min

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CJ OLIVE YOUNG is showcasing its K-Beauty Edit through a seven-day SEPHORA X OLIVE YOUNG pop-up at ION Orchard in Singapore from October 8–14, 2026. The experience features eight brands and 24 products across four skincare themes, with skin assessments, SKIN SCAN recommendations, product displays, activities and sampling, while the edit remains available at Sephora Singapore online and in stores.

Week-long pop-up showcases OLIVE YOUNG’s curated selection of leading K-beauty brands, building on the K-Beauty Edit’s launches at Sephora in the U.S., Hong Kong, Singapore, Thailand and Malaysia

View of the Olive Young K-Beauty Edit pop-up in a shopping mall.

CJ OLIVE YOUNG, Korea’s leading beauty and lifestyle retailer, is spotlighting its K-Beauty Edit curation through a seven-day pop-up at ION Orchard in partnership with Sephora, offering local consumers and international visitors an immersive way to discover some of the most sought-after K-beauty products and trends.

Running from October 8 to 14, the pop-up brings the SEPHORA X OLIVE YOUNG partnership to life in Singapore, building on the launch of the K- Beauty Edit at Sephora in the U.S and Hong Kong in August, followed by Singapore, Thailand and Malaysia in September. Bringing together OLIVE YOUNG’S proximity to Korea’s fast-moving beauty ecosystem with Sephora’s expertise in beauty discovery, curation and client experience, the Singapore pop-up creates an immersive destination where consumers can discover sough-after Korean brands, products and routines based on their individual skin concerns and needs.

Singapore is emerging as an important market for K-beauty, with growing consumer interest in Korean beauty products. Grand View Horizon projects the Singapore K-beauty products market to grow at a compound annual growth rate of 11.7% from 2026 to 2033. With its strong purchasing power and diverse international consumer base, Singapore also serves as a key market for introducing K-beauty brands to consumers across Southeast Asia.

Located at ION Orchard, one of Singapore’s premier shopping destinations, the pop-up features eight brands — beplain, BIOHEAL BOH, Cell Fusion C, Dr.Althea, HEVEBLUE, make p:rem, ma:nyo, and REJURAN Cosmetics — selected for their strong product offerings across key skincare concerns. A total of 24 products are showcased across four curation themes: Slow-Aging, Barrier-Support, Pores/Blemishes, and Hydration.

The pop-up is designed around OLIVE YOUNG’s approach to curation, helping consumers discover and choose products based on their individual needs. Visitors can begin with a self-guided skin assessment or book an on-site SKIN SCAN session for a more personalized recommendation. The results lead visitors through curated product zones where they can explore key ingredients, product benefits and awards through visual displays.

The experience also features a fun, mission-based activity inviting visitors to experience the benefits of the different curation zones while exploring them. By combining product discovery with educational content and hands-on experiences, OLIVE YOUNG aims to give consumers a deeper understanding of the products and the thinking behind its K-Beauty Edit.

The pop-up also extends the experience beyond the event itself. Visitors can receive samples from participating brands, allowing them to continue trying the products at home, while purchase promotions are designed to encourage further product discovery through Sephora.

Through the pop-up, OLIVE YOUNG is showcasing how its curation expertise can connect Korean beauty brands with consumers in global markets. The initiative also supports the company’s broader B2B business by creating opportunities for participating brands to build awareness, demonstrate their product strengths and reach new consumers through the partnership with Sephora.

The Singapore pop-up follows the launch of OLIVE YOUNG’s K-Beauty Edit at Sephora in the U.S. and Hong Kong in August followed by Singapore, Thailand and Malaysia in September, further expanding the reach of OLIVE YOUNG’s curated K-beauty offering in global markets.

SEPHORA X OLIVE YOUNG K-Beauty Edit Pop-up

Dates: October 8–14, 2026
Hours: 10 a.m.–10 p.m.
Location: ION Orchard Mall, B4, Singapore
Participating brands (listed in alphabetical order): beplain, BIOHEAL BOH, Cell Fusion C, Dr. Althea, HEVEBLUE, make p:rem, ma:nyo, REJURAN Cosmetics
Experience: Self-guided skin assessment, SKIN SCAN, curated product discovery, ingredient and product-benefit displays, mission-based activities and product sampling

The OLIVE YOUNG K-Beauty Edit is currently available to shop at Sephora Singapore both online and in stores, giving consumers continued access to OLIVE YOUNG’s curated selection beyond the pop-up. For the full range of OLIVE YOUNG’s K-beauty and lifestyle curation, consumers can shop through OLIVE YOUNG Global, the retailer’s global online store.

Week-long pop-up showcases OLIVE YOUNG’s curated selection of leading K-beauty brands, building on the K-Beauty Edit’s launches at Sephora in the U.S., Hong Kong, Singapore, Thailand and Malaysia CJ OLIVE YOUNG, Korea’s leading beauty and lifestyle retailer, is spotlighting its K-Beauty Edit curation through a seven-day pop-up at ION Orchard in partnership with Sephora, offering local consumers and international visitors an immersive way to discover some of the most sought-after K-beauty products and trends. Running from October 8 to 14, the pop-up brings the SEPHORA X OLIVE YOUNG partnership to life in Singapore, building on the launch of the K- Beauty Edit at Sephora in the U.S and Hong Kong in August, followed by Singapore, Thailand and Malaysia in September. Bringing together OLIVE YOUNG’S proximity to Korea’s fast-moving beauty ecosystem with Sephora’s expertise in beauty discovery, curation and client experience, the Singapore pop-up creates an immersive destination where consumers can discover sough-after Korean brands, products and routines based on their individual skin concerns and needs. Singapore is emerging as an important market for K-beauty, with growing consumer interest in Korean beauty products. Grand View Horizon projects the Singapore K-beauty products market to grow at a compound annual growth rate of 11.7% from 2026 to 2033. With its strong purchasing power and diverse international consumer base, Singapore also serves as a key market for introducing K-beauty brands to consumers across Southeast Asia. Located at ION Orchard, one of Singapore’s premier shopping destinations, the pop-up features eight brands — beplain, BIOHEAL BOH, Cell Fusion C, Dr.Althea, HEVEBLUE, make p:rem, ma:nyo, and REJURAN Cosmetics — selected for their strong product offerings across key skincare concerns. A total of 24 products are showcased across four curation themes: Slow-Aging, Barrier-Support, Pores/Blemishes, and Hydration. The pop-up is designed around OLIVE YOUNG’s approach to curation, helping consumers discover and choose products based on their individual needs. Visitors can begin with a self-guided skin assessment or book an on-site SKIN SCAN session for a more personalized recommendation. The results lead visitors through curated product zones where they can explore key ingredients, product benefits and awards through visual displays. The experience also features a fun, mission-based activity inviting visitors to experience the benefits of the different curation zones while exploring them. By combining product discovery with educational content and hands-on experiences, OLIVE YOUNG aims to give consumers a deeper understanding of the products and the thinking behind its K-Beauty Edit. The pop-up also extends the experience beyond the event itself. Visitors can receive samples from participating brands, allowing them to continue trying the products at home, while purchase promotions are designed to encourage further product discovery through Sephora. Through the pop-up, OLIVE YOUNG is showcasing how its curation expertise can connect Korean beauty brands with consumers in global markets. The initiative also supports the company’s broader B2B business by creating opportunities for participating brands to build awareness, demonstrate their product strengths and reach new consumers through the partnership with Sephora. The Singapore pop-up follows the launch of OLIVE YOUNG’s K-Beauty Edit at Sephora in the U.S. and Hong Kong in August followed by Singapore, Thailand and Malaysia in September, further expanding the reach of OLIVE YOUNG’s curated K-beauty offering in global markets. SEPHORA X OLIVE YOUNG K-Beauty Edit Pop-up Dates: October 8–14, 2026 Hours: 10 a.m.–10 p.m. Location: ION Orchard Mall, B4, Singapore Participating brands (listed in alphabetical order): beplain, BIOHEAL BOH, Cell Fusion C, Dr. Althea, HEVEBLUE, make p:rem, ma:nyo, REJURAN Cosmetics Experience: Self-guided skin assessment, SKIN SCAN, curated product discovery, ingredient and product-benefit displays, mission-based activities and product sampling The OLIVE YOUNG K-Beauty Edit is currently available to shop at Sephora Singapore both online and in stores, giving consumers continued access to OLIVE YOUNG’s curated selection beyond the pop-up. For the full range of OLIVE YOUNG’s K-beauty and lifestyle curation, consumers can shop through OLIVE YOUNG Global, the retailer’s global online store.