A Pochacco fan visits OLIVE YOUNG N Seongsu expecting to take photos with the beloved character and browse the OLIVE YOUNG × Sanrio Characters collaboration. But after taking the wheel of a city tour bus, meeting a character to explore the city with and searching for hidden characters throughout the store, the pop-up experience quickly becomes more immersive than expected. Along the way, even unfamiliar beauty products begin to spark curiosity. That is the idea behind OLIVE YOUNG CITY LOG: a place where following a favorite character can lead to unexpected discoveries and new interests. The journey begins on the first floor of OLIVE YOUNG N Seongsu, where Trend Fountain and Trendpot Seongsu have been transformed into a city of their own. A trip to the city where Sanrio Characters live What would My Melody, Hello Kitty and Pompompurin look like spending a day in a Korean city? Perhaps dressed in hanbok, enjoying bibimbap in Jeonju or visiting a sheep ranch in Daegwallyeong. Imagining the possibilities naturally brings other characters to mind, too, traveling through an unfamiliar city with the same sense of excitement. The OLIVE YOUNG × Sanrio Characters collaboration, OLIVE YOUNG CITY LOG, brings that imagination to life. Visitors can explore a fictional OLIVE YOUNG City alongside Sanrio Characters and create their own record of the day. The campaign captures moments of enjoying a special day in Korea, presented like a travel log with OLIVE YOUNG woven into the journey. At OLIVE YOUNG N Seongsu, the OLIVE YOUNG CITY LOG pop-up unfolds with a distinctly city-pop-inspired atmosphere. Spinning CD objects and an oversized vending machine immediately catch the eye, while crosswalks, traffic lights and a bridge create the feel of a city street. As visitors follow the path in search of Pochacco, the familiar surroundings of Seongsu gradually fade into the background, replaced by a new log unfolding inside OLIVE YOUNG City. The OLIVE YOUNG City Tour starts here Upon entering the first floor, the first stop is the mobile leaflet. With each experience appearing on a phone screen like a mission, the city tour begins to feel like stepping into a game and taking on one challenge after another. After exploring the city's landmark photo zone and meeting the city-pop-inspired Sanrio Characters, the sense of having entered a new city grows stronger. Even the crew members guiding visitors through each experience feel like NPCs in a game, directing them toward the next mission. One of the first stops on the tour is the City Tour Bus. Visitors line up for the chance to operate a tour-bus-shaped RC (radio controlled) car, and it is easy to see the appeal once the experience begins. For September's seasonal transition, OLIVE YOUNG has prepared two recommended beauty routes: a Hydrating Glow Routine and a Brightening Glow Routine. Before setting off, visitors choose their preferred route, with crew members introducing the products included in each one to make the decision easier. Familiar products offer a welcome sense of recognition, while unfamiliar ones invite a closer listen to learn about their benefits. With the explanations in mind, choosing between the two routines becomes a little easier. Once the route is chosen, it is time to take hold of the controller. Moving the miniature tour bus can bring out an unexpected competitive spirit, especially when the bus refuses to move quite as intended. A playful drive through the city becomes a chance to discover a new beauty routine along the way. A tour mate for solo visitors The next stop introduces a companion for the city tour. An AI photo booth tucked into one corner of the space allows visitors to meet a Sanrio Character to accompany them and capture a photo together. For solo visitors, especially those who may feel a little hesitant about taking photos in a busy space, stepping in front of the camera can take some courage. But the result is more than just a moment at the pop-up: a photo with a tour mate becomes a personal record of the visit that can be revisited even after leaving. Photo enthusiasts can also look out for the Traffic Light Photo Zone, which hides a small but playful feature. Pressing the button beside the traffic light changes its color, allowing visitors to choose the signal and capture a photo against it. For a green kind of day, the choice is simple: GREEN GREEN. The city tour does not end on the first floor of OLIVE YOUNG N Seongsu. The O.Y Pick Rally takes visitors across the first through third floors in search of Sanrio Characters hidden throughout the store. Tapping a phone against each NFC tag collects mobile stamps along the way. The search can quickly turn into a tour of the entire store. After collecting three of the six available items, visitors can receive a giant removable seal sticker as a reward. For those drawn to analog experiences, Sanrio Characters Stamps are placed throughout the building. Visitors can use the different stamps prepared on each floor to decorate a postcard of their own, pressing each design onto the card and creating a personal keepsake. With a different Sanrio Character stamp waiting on each floor, the collection gradually comes together as a one-of-a-kind postcard to remember the visit. After the OLIVE YOUNG City Tour, explore Trendpot Seongsu After exploring the experiences at OLIVE YOUNG N Seongsu, the next stop is Trendpot Seongsu, where the collaboration products can be explored at a more leisurely pace. Collaboration products, curated sets and goods are gathered in one place, revealing different sides of the same characters depending on the products they appear on. One particularly enjoyable part is being able to see and compare the giveaway items in person. What first catches the eye for its cuteness can be considered more closely by checking the actual size and texture of each item displayed on the pop-up-exclusive fixtures. Choosing a favorite combination brings the same small excitement as picking out a souvenir at the end of a trip. The tour ends, but the city log continues The OLIVE YOUNG City Tour leaves behind a few memorable records: the focused concentration of navigating the tour bus, a photo worth keeping with a tour mate, and beauty products that suddenly feel worth trying. And the city log does not have to end in Seongsu. For the first time, the Sanrio Characters pop-up is also taking place at 25 major OLIVE YOUNG stores nationwide, allowing visitors to enjoy a range of the experiences at a store closer to home. The same city can leave everyone with a different memory. For some, it may be a photo with a favorite character. For others, it may be a memorable experience or the discovery of a new beauty routine. For an editor who arrived simply to see Pochacco, the day ultimately became a city log filled with more discoveries than expected.