CJ OLIVE YOUNG announced that it will launch a large-scale promotion in partnership with Sanrio Characters across its online and offline channels. From regionally inspired content and limited-edition merchandise to immersive pop-up experiences, the promotion will offer customers a fresh and engaging way to shop at OLIVE YOUNG. Throughout September, OLIVE YOUNG will offer a range of gifts and shopping benefits featuring Sanrio Characters. Starting September 7, customers will receive limited-edition Sanrio-themed gifts with their purchases, with additional gifts available based on purchase amount throughout the month. All gifts are available in limited quantities and will be offered while supplies last. OLIVE YOUNG will also roll out a variety of shopping promotions. From September 11 for five days, the “Sanrio 5-Day Special Deals” promotion will offer additional discounts on Sanrio Characters collaboration products. Olive Members who spend KRW 50,000 or more will also receive an “OLIVE KIT” as an additional gift. From September 18 to 24, ahead of Chuseok, OLIVE YOUNG will host the “Fall Gift Collection with Sanrio,” featuring a curated selection of products suited for holiday gifting along with additional discounts. Throughout the promotion, customers can discover Hello Kitty content inspired by local specialties from across Korea at select stores nationwide. Store exteriors will feature Hello Kitty designs incorporating signature regional foods, including Gongju chestnuts, Busan fish cakes, Udo peanuts and Jeonju bibimbap. Inside, each store will feature its own unique displays, including life-size character standees and signage, giving customers a chance to discover a different Hello Kitty experience at every location. At key global stores popular with international visitors, including Gyeongju Hwangnam and Anguk Station, OLIVE YOUNG will also showcase displays featuring Hello Kitty dressed in hanbok, a traditional Korean garment, inspired by Korean aesthetics. At OLIVE YOUNG N Seongsu, customers can enjoy the immersive pop-up experience “OLIVE YOUNG CITY TOUR.” The first floor of the store will be transformed into a city-themed space called “OY CITY,” where customers can explore different areas, complete missions and enjoy an experience designed to feel like traveling through a city with Sanrio Characters. Trend Pot by Seongsu, located next to OLIVE YOUNG N Seongsu, will also feature a Sanrio Characters-themed space through September 13, offering limited-edition merchandise, including photocards, acrylic stands and picnic mats, based on purchase amounts. OLIVE YOUNG CITY TOUR Location: OLIVE YOUNG N Seongsu 1F Date: Aug. 30–Sept. 30, 10:00 a.m.–10:00 p.m. / Experiential programs begin Sept. 6. Experience: A variety of interactive content, including: OY City Tour Bus: Customers choose a beauty routine course and then control an RC car as they navigate the course. OLIVE Playlist: Customers search for hidden items throughout the store and collect stamps by scanning NFC tags. OY Tour Photo Booth: Customers use an AI photo kiosk to discover which character best matches them. OY City Traffic Light: A photo zone designed like a pedestrian crossing, where customers can change the traffic signal by touching a button. “This Sanrio Characters promotion brings regionally inspired designs and content to stores across the country, while expanding customer touchpoints through a variety of shopping benefits and interactive experiences in Seongsu,” said a representative from OLIVE YOUNG. “We will continue to combine OLIVE YOUNG’s unique trends with diverse content to create differentiated shopping experiences where simply visiting an OLIVE YOUNG store becomes a new source of enjoyment.”