OLIVE YOUNG Brings Sanrio Characters to Seoul and Busan With “CUTIE RUN” Pop-Up Stores

press release

OLIVE YOUNG Brings Sanrio Characters to Seoul and Busan With “CUTIE RUN” Pop-Up Stores

2025.09.12

4min

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CJ OLIVE YOUNG is hosting “Sanrio X OLIVE YOUNG Cutie Run RUN&GLOW” pop-up stores in Seoul and Busan through October 28 and October 21, respectively, ahead of its October 20 member-exclusive marathon. Visitors can complete missions across four marathon-themed zones, explore participating beauty brands and shop exclusive merchandise, while the Busan location offers additional local promotions.

CJ OLIVE YOUNG is expanding its reach to more customers with its first pop-up store outside the Seoul metropolitan area, opening in Busan alongside a location in Seoul.

OLIVE YOUNG announced on October 12 that it will host the Sanrio X OLIVE YOUNG CUTIE RUN RUN & GLOW pop-up stores at Lotte Department Store Busan Main Branch and Trend Pod by OLIVE YOUNG Hongdae, respectively, through October 21 and October 28.

The pop-ups are part of the lead-up to “Sanrio X OLIVE YOUNG CUTIE RUN 2025,” a member-exclusive marathon event taking place on October 20. The event builds on OLIVE YOUNG’s company-wide collaboration campaign with Sanrio characters, first launched in July.

Designed around a marathon theme, the Cutie Run pop-up stores offer visitors a series of interactive experiences. Upon arrival, visitors can pick up a race bib marking the start of their journey and complete activities across four zones: Warm-Up Zone, Refreshing Zone, Boosting Zone and Runner’s High Zone. Those who visit all four zones will receive a finisher kit containing samples of participating brands’ signature products and Sanrio character stickers.

At each zone, visitors can take on missions prepared by participating brands Dr.G, MEDIHEAL, AMUSE and wakemake, while trying out beauty products suited to the fall season, when outdoor activities become more popular.

The Busan pop-up will also feature special promotions tied to the local community. Visitors who complete all four experience zones will receive discount coupons valid at the pop-up store and select OLIVE YOUNG stores across Busan. Customers who purchase products at participating OLIVE YOUNG stores in Busan can also bring their coupons to the pop-up and receive a complimentary local specialty from healthy snack brand Delight Project: either Seed Hotteok Dalgona or Banana Palmier.

A retail area within each pop-up store will offer products from participating brands and Cutie Run collaboration merchandise. Among the highlights is the Fillimilli Cutie Run Edition, launched in September and featuring items designed for fall runners, including a mini sacoche bag, a sports towel keyring and face and body tattoo stickers. Visitors can also shop for a long-legged Hello Kitty plush exclusive to the pop-ups and OLIVE YOUNG-exclusive Cutie Run plush keyrings available in seven designs.

Customers who make purchases can receive limited-edition Cutie Run collaboration merchandise based on their spending. Even a single-item purchase qualifies for one randomly selected sticker pack. Customers who spend KRW 20,000, KRW 40,000 or KRW 70,000 or more will receive additional gifts, respectively: a bandage, a spot-cover patch or a pocket shopping bag keyring.

“We created these pop-ups to give customers in more regions the opportunity to enjoy distinctive beauty experiences through spaces where they can explore brands and products more closely,” an OLIVE YOUNG representative said. “Starting with this event, we will continue working to expand our touchpoints with customers.”

The Busan pop-up opens daily at 10:30 a.m. and closes at 8 p.m. Monday through Thursday and 8:30 p.m. Friday through Sunday. The Seoul pop-up is open daily from noon to 9 p.m.

CJ OLIVE YOUNG is expanding its reach to more customers with its first pop-up store outside the Seoul metropolitan area, opening in Busan alongside a location in Seoul. OLIVE YOUNG announced on October 12 that it will host the Sanrio X OLIVE YOUNG CUTIE RUN RUN & GLOW pop-up stores at Lotte Department Store Busan Main Branch and Trend Pod by OLIVE YOUNG Hongdae, respectively, through October 21 and October 28. The pop-ups are part of the lead-up to “Sanrio X OLIVE YOUNG CUTIE RUN 2025,” a member-exclusive marathon event taking place on October 20. The event builds on OLIVE YOUNG’s company-wide collaboration campaign with Sanrio characters, first launched in July. Designed around a marathon theme, the Cutie Run pop-up stores offer visitors a series of interactive experiences. Upon arrival, visitors can pick up a race bib marking the start of their journey and complete activities across four zones: Warm-Up Zone, Refreshing Zone, Boosting Zone and Runner’s High Zone. Those who visit all four zones will receive a finisher kit containing samples of participating brands’ signature products and Sanrio character stickers. At each zone, visitors can take on missions prepared by participating brands Dr.G, MEDIHEAL, AMUSE and wakemake, while trying out beauty products suited to the fall season, when outdoor activities become more popular. The Busan pop-up will also feature special promotions tied to the local community. Visitors who complete all four experience zones will receive discount coupons valid at the pop-up store and select OLIVE YOUNG stores across Busan. Customers who purchase products at participating OLIVE YOUNG stores in Busan can also bring their coupons to the pop-up and receive a complimentary local specialty from healthy snack brand Delight Project: either Seed Hotteok Dalgona or Banana Palmier. A retail area within each pop-up store will offer products from participating brands and Cutie Run collaboration merchandise. Among the highlights is the Fillimilli Cutie Run Edition, launched in September and featuring items designed for fall runners, including a mini sacoche bag, a sports towel keyring and face and body tattoo stickers. Visitors can also shop for a long-legged Hello Kitty plush exclusive to the pop-ups and OLIVE YOUNG-exclusive Cutie Run plush keyrings available in seven designs. Customers who make purchases can receive limited-edition Cutie Run collaboration merchandise based on their spending. Even a single-item purchase qualifies for one randomly selected sticker pack. Customers who spend KRW 20,000, KRW 40,000 or KRW 70,000 or more will receive additional gifts, respectively: a bandage, a spot-cover patch or a pocket shopping bag keyring. “We created these pop-ups to give customers in more regions the opportunity to enjoy distinctive beauty experiences through spaces where they can explore brands and products more closely,” an OLIVE YOUNG representative said. “Starting with this event, we will continue working to expand our touchpoints with customers.” The Busan pop-up opens daily at 10:30 a.m. and closes at 8 p.m. Monday through Thursday and 8:30 p.m. Friday through Sunday. The Seoul pop-up is open daily from noon to 9 p.m.