“Here’s today’s breaking news.” When all five members of CORTIS appeared in Seongsu in August, camera flashes lit up the scene. Cheers from fans gathered behind the barricades and the constant click of shutters added to the energy surrounding the pop-up. Earlier this year, Torriden named CORTIS, the five-member boy group from BIGHIT MUSIC as its exclusive models and launched DEEP DIVE NEWS, a campaign built around the concept of a newsroom. Typically the place where anchors and reporters prepare and deliver the news, the newsroom became a stage for CORTIS to introduce skin concerns and Torriden’s latest products in a way that was both easy to understand and fun to explore. The name DEEP DIVE brings together Torriden’s signature hydration line, DIVE-IN, with the idea of taking a closer look at individual skin concerns. In the campaign videos, the members took on roles ranging from anchors to reporters, delivering a “breaking news” report on the newly revamped DIVE-IN Serum. From August 14-25, the campaign came to life at a pop-up at Trend Pod by OLIVE YOUNG N Seongsu in Seoul’s Seongsu neighborhood. Visitors could step into the world of DEEP DIVE NEWS themselves, from becoming an anchor for Today’s Skin News to finding the right solution for their skin forecast at the Skin Weather Center. And with CORTIS making an appearance at the pop-up, the DEEP DIVE NEWS newsroom was busier than ever. So, what was the news on the ground? Today’s headline: A new DIVE-IN Serum The biggest story from DEEP DIVE NEWS was the renewal of Torriden’s signature DIVE-IN Low Molecular Hyaluronic Acid Serum. First launched in 2019, the DIVE-IN Serum has been one of Torriden’s best-known products for the past seven years. In June, it returned with an updated formula designed to retain the qualities customers have long loved, including its lightweight feel and deep hydration, while taking its hydration benefits further. The new formula contains twice as much low-molecular-weight hyaluronic acid as before, along with added benefits for maintaining the skin’s moisture balance and boosting overall skin condition. Photo credit: @torriden_official Following CORTIS through campaign images and videos, where the members transformed into DEEP DIVE NEWS anchors, hydration and soothing specialists, and field reporters, visitors could get to know Torriden’s solutions in a natural, engaging way. And, then, it was time to step inside the newsroom. Step into the DEEP DIVE NEWS anchor desk After passing the photo zone at the entrance, visitors arrived at the first experience: Today’s Skin News. Step in front of the camera, and you could follow in CORTIS’ footsteps and transform into a DEEP DIVE NEWS anchor yourself. After taking a seat at the anchor desk and filming your segment, a quick QR scan generated your own personalized DEEP DIVE NEWS image. Visitors could step into the newsroom they had seen on screen, strike a pose, and share their finished images with friends. With today’s skin news delivered, it was time to check the forecast. A skin alert is in effect: Find your Torriden solution At the Skin Weather Center, visitors could check their “skin forecast” based on common summer skin concerns. The screen would issue one of three alerts: Dehydration Alert, Soothing Alert, or UV Alert. Clearing the clouds was simple: choose the Torriden solution that matched the alert. Get the answer right, and the alert was cleared and the skin forecast returned to sunny skies. Rather than simply reading through product descriptions, visitors could discover which products addressed different hydration, soothing, and UV concerns by completing a series of interactive missions. The game-like format made it easy to explore Torriden’s solutions while having a little fun along the way. Once the alerts were cleared, the next stop was the DEEP DIVE Solution Center. Here, visitors could test and compare key products from Torriden’s DIVE-IN line for hydration and the BALANCEFUL line for soothing care. The product lineup included the DIVE-IN Low Molecular Hyaluronic Acid Serum, which took the top spot in the Essence & Serum category at the 2025 OLIVE YOUNG Awards. Browse products (Global) Browse products (US) From skin concerns to product discovery: Taking the DEEP DIVE CORTIS’ bright, energetic presence naturally carried over into the experience of discovering Torriden’s products. Visitors weren’t simply there to watch campaign content. They could identify their own skin concerns, explore the Torriden solutions designed around them, and try the products for themselves. The experience followed a simple journey: identify a skin concern, find the Torriden solution that addresses it, and then experience the product firsthand. Moving through each section of the space meant going one step deeper into the relationship between individual skin concerns and Torriden’s solutions. That, after all, was the idea behind DEEP DIVE. Trend Pod by OLIVE YOUNG N Seongsu is continually transformed with new brands and stories, offering visitors a different experience each month. What will take over the space next? Stay tuned for the next pop-up, and the next brand waiting to be discovered.