In Gyeongju’s Hwangnidan-gil, OLIVE YOUNG takes shape as a traditional Korean hanok. At Gwangjang Market, OLIVE YOUNG draws inspiration from the look and atmosphere of a 1960s shop. And now, in Busan’s Gwangalli, a ship has docked. It’s called OLIVE YOUNG Ho. The “ho” in its name echoes a Korean convention for naming ships and boats, fitting for a beauty and wellness destination imagined as a vessel anchored at Millak Port, loaded with products curated by OLIVE YOUNG. The store is part of OLIVE YOUNG’s growing collection of design-focused locations, where the character of each neighborhood becomes part of the shopping experience. Rather than following a standard format, each store takes its cues from the place around it, creating a version of OLIVE YOUNG that belongs uniquely to its surroundings. In Gyeongju, hanok roof tiles and wooden rafters bring the city’s traditional architecture indoors. At Gwangjang Market, the atmosphere of an old textile shop sets the scene. In Gwangalli, the inspiration was closer to the water. Opened on August 30, OLIVE YOUNG Millac the Market is located inside Millac the Market, one of Gwangalli’s popular lifestyle destinations. The waterfront complex brings together ocean views overlooking Gwangan Bridge, F&B venues and live busking performances. After 7 p.m., the atmosphere shifts as “Market Night” brings food, drinks and music, and a younger crowd into the space. For OLIVE YOUNG Millac the Market, the answer to its design was right outside the door: Millak Port. Small fishing boats and the traces of an old harbor remain, while Gwangan Bridge stretches out ahead, Gwangalli Beach sits to the right and Marine City to the left. It is a place where Busan’s past and present meet in a single view. And that led to a simple idea: What if OLIVE YOUNG put a ship in Millak Port? That is where OLIVE YOUNG Ho began. A ship loaded with K-beauty If the boats of Millak Port return carrying what they have gathered from the sea, OLIVE YOUNG Ho comes back with something different: a curated selection of beauty and wellness products worth discovering now. The idea turns the harbor’s tradition of “gathering” into OLIVE YOUNG’s own approach to curation. Inside the store, products are presented as though they have just been unloaded from the ship. Ropes, crates and boat-inspired elements bring the atmosphere of the port indoors, while bulk-style displays take inspiration from the way goods are stacked and sold at traditional markets. Even the way shoppers move through the store is part of the concept, encouraging them to browse between displays and discover products along the way. The actual scenery of Gwangalli is also a part of the store as well. A seagull graphic frames the mirror in front of the makeup displays, with Gwangan Bridge visible through it. Customers often pause to take photos with their phones while testing products. Rather than simply decorating the store with objects inspired by the harbor, OLIVE YOUNG has made the real landscape of Millak Port and Gwangan Bridge part of the experience. Fruit chips by day, lip products and hangover relief at night Millac the Market has distinctly different personalities depending on the time of day. During the day, families and couples gather to enjoy the view of Gwangan Bridge, while local residents pass through with their dogs. From 7 p.m., when “Millac the Night” begins, the atmosphere shifts toward younger visitors coming to enjoy food and drinks. OLIVE YOUNG Millac the Market reflects these changing rhythms in its product mix. Makeup is given a prominent position at the front of the store, while the beverage showcase has been expanded to meet demand for drinks. The store also introduces OLIVE YOUNG’s first in-store freezer, offering another way to cater to visitors spending time at the waterfront. Hangover-relief products are also displayed in bulk-style fixtures, making them easy to spot at a glance. Once the store opened, the products customers reached for began changing noticeably throughout the day. Yoon In-hye, store manager at OLIVE YOUNG Millac the Market, says the customer mix and what they buy can look completely different depending on the hour. During the day, families with strollers are common, and DELIGHT PROJECT’s fruit chips are popular among parents looking for snacks for their children. As the sun begins to set, runners returning from a jog around Gwangalli start to appear. Dressed in workout clothes, they pick up sunscreen and protein drinks, often adding a cup of ice to their purchase. After 6 p.m., the mood shifts again. Sales of hangover-relief products rise, while demand for makeup products such as lip products and cushions quickly picks up. Overall sales also begin to climb noticeably after 6 p.m. Fruit chips for children during the day. Sunscreen and protein drinks for runners at sunset. Lip products and hangover relief at night. The changing rhythm of Gwangalli is reflected almost hour by hour in what shoppers pick up at OLIVE YOUNG Millac the Market. The changes are also being felt beyond the store itself. One F&B store owner who had been running a business at Millac the Market before OLIVE YOUNG arrived says the complex had traditionally been more of a tourist destination, with relatively few local residents returning regularly. “Since OLIVE YOUNG opened, we’ve noticed more people from the neighborhood coming back to shop,” the owner says. There was curiosity even before the store opened. As construction began, people would ask what was going into the space. After the opening, the increase in foot traffic became noticeable, with particularly high numbers of visitors during OLIVE YOUNG’s sale periods. For a destination that had primarily drawn tourists, OLIVE YOUNG has added another reason for local residents to return. An OLIVE YOUNG worth seeking out Design-focused stores are about more than simply looking different. They are designed to give people another reason to think, ‘I’m here anyway, so why not stop by?’ OLIVE YOUNG Millac the Market is taking that idea one step further. During its first week, international customers accounted for approximately 30% of sales. Some visitors discover the store while staying at nearby accommodations and spot OLIVE YOUNG Ho along the waterfront. Others actively search for an OLIVE YOUNG location to visit during their trip and make their way to Millac the Market specifically because of its distinctive concept. There have even been cases of Korean customers making a second visit. One Korean customer had already stopped at another OLIVE YOUNG on the way home and bought everything they needed. But after hearing about the new concept store in Gwangalli, they came back, not because they had anything else to buy, but simply because they wanted to see the new store for themselves. Store manager Yoon says she frequently hears customers say things like, ‘It’s so pretty,’ and ‘I’ve never seen an OLIVE YOUNG like this before.’ In everyday life, OLIVE YOUNG is a familiar stop for the things people need. On a trip, however, a store that exists only in that particular neighborhood can become something worth seeking out. From hanok-inspired architecture in Gyeongju to a 1960s-inspired shop in Gwangjang Market, and now a ship docked in Gwangalli, OLIVE YOUNG’s design-focused stores are adding another layer to the way people experience the brand, one shaped by the place they happen to be visiting.