During the week of the Formula 1 Singapore Airlines Singapore Grand Prix, Singapore welcomed racing fans from around the world. But beyond the racetrack, another kind of excitement was building in the heart of Orchard Road. From October 8 to 14, OLIVE YOUNG brought a touch of its signature green to ION Orchard for its first-ever Singapore pop-up, inviting visitors to discover Korean beauty through a series of hands-on experiences. The pop-up buzzed with activity as visitors explored K-beauty products, tried interactive activities and discovered new favorites throughout the week. Following the September launch of the OLIVE YOUNG K-Beauty Edit at Sephora across Asian markets, the pop-up offered a fun way to explore the curated selection. From AI-powered skin analysis to themed product stations and interactive activities, visitors could learn more about their skin, try products in person and discover Korean beauty brands beyond the shelves. Over seven days, the pop-up welcomed more than 36,000 visitors. Here’s a closer look at what made the experience more than a typical product showcase. Getting to know your skin with SKIN SCAN The experience began with SKIN SCAN, OLIVE YOUNG’s AI-powered skin analysis service. Before exploring the product displays, visitors could take a closer look at their skin and identify concerns they might want to address in their skincare routines. The process began with a photograph of the visitor’s face, followed by a staff member using a scanning device to examine the skin around the nose and cheeks. Visitors were then prompted to select their skin concerns, such as acne and wrinkles, before entering their gender and age group. Within seconds, the results appeared, highlighting areas that might need more attention, including dark circles and moisture levels. Rather than relying solely on what they could see in the mirror, visitors received a more detailed snapshot of their skin. The results could also be saved via QR code, allowing them to refer back to their analysis later when they need. With a better understanding of their skin, visitors now had a clearer starting point for exploring the pop-up. Those looking to address dryness, for example, could spend more time at the Hydration station, while visitors interested in visible pores or blemishes could explore the corresponding products at the Pores/Blemishes station. Four skincare themes, eight Korean beauty brands With their skin concerns in mind, visitors could explore 24 products from eight Korean beauty brands: beplain, BIOHEAL BOH, Cell Fusion C, Dr. Althea, HEVEBLUE, make p:rem, ma:nyo and REJURAN Cosmetics. The selection was organized into four skincare themes—Slow-Aging, Barrier-Support, Pores/Blemishes and Hydration—making it easier to browse products according to individual needs. Each station featured recommended products to try, alongside a K-Beauty Edit Card with an activity inspired by its skincare theme. At the Slow-Aging station, REJURAN and BIOHEAL BOH took the spotlight with products focused on the appearance of fine lines and wrinkles, as well as skin firmness and contouring. The station also featured an interactive K-Beauty Edit Card that appeared to make wrinkles disappear when tilted. The visual effect offered a playful nod to the skincare concerns associated with slow-aging, giving visitors a hands-on way to engage with the theme while exploring the products on display. The Barrier Support station focused on products designed to help maintain the skin’s protective barrier and keep it comfortable. Among the featured brands was Dr. Althea, known for its 345 Relief Cream, a moisturizer formulated to soothe and hydrate acne-prone and sensitive skin. Another brand was Cell Fusion C, which featured products such as Cica Cooling Mask that cools and moisturizes skin while calming redness and irritation. At the Hydration station, the focus shifted to replenishing moisture and keeping skin hydrated. Visitors could browse the recommended products before trying an activity that tied directly into the theme: spritzing water onto their K-Beauty Edit Card to reveal the featured brand, make p:rem, hidden beneath its surface. The water-activated reveal added a small element of surprise to the experience, turning brand discovery into a hands-on activity. It also offered a fitting introduction to the hydration category, where visitors could explore products intended to address dryness and help maintain skin moisture, such as the make p:rem Safe Me. Relief Moisture Cleansing Milk For visitors more concerned with visible pores and blemishes, the Pores/Blemishes station offered another focused selection of skincare products to explore. The activity here involved scratching a card to uncover the featured brands, with an emphasis on products associated with keeping skin calm. Visitors could also browse and try the recommended products, with displays explaining the key ingredients behind selected formulas. These included beplain’s mung bean cleansing oil and foam, as well as ma:nyo’s soybean-based cleansing oil and foam, giving visitors a closer look at the ingredients that help define each brand’s approach to skincare. The fun part: Scooping up skincare samples One of the highlights of the pop-up was the chance to scoop up skincare samples to take home. Visitors were handed a scoop and challenged to collect as many samples as they could fit in a single go. To take part in the fun scoop, visitors scanned the QR code on their activity pamphlet and completed a short survey. After showing proof of completion at the counter, they could have a go at filling their scoop with skincare samples. There was also a way to make the haul a little bigger. Visitors who followed OLIVE YOUNG Global on Instagram could receive a larger scoop, giving them more room to collect samples. The activity added a lighthearted twist to product sampling, while giving visitors the chance to try new finds at home. The rewards extended beyond the pop-up. Visitors could claim a S$7 Sephora voucher, redeemable with a minimum spend of S$50 on OLIVE YOUNG products at Sephora ION Orchard. Those who met the spending requirement could also get the chance to scoop some free samples at the store and even receive an OLIVE YOUNG x Sephora keycap and tote bag, while stocks lasted. From discovery to the shopping basket Located within the same shopping mall, the Sephora store gave visitors an opportunity to continue exploring the OLIVE YOUNG K-Beauty Edit beyond the pop-up. The connection between the two spaces made it easy to move from learning about a product to finding it on the shelf. The activation also brought the broader OLIVE YOUNG and Sephora partnership to life. By combining Sephora’s international retail presence with OLIVE YOUNG’s experience in Korea’s fast-moving beauty market, the collaboration creates more opportunities for consumers to discover Korean beauty brands outside Korea. The K-Beauty Edit launched in the United States and Hong Kong in August before expanding to Singapore, Malaysia and Thailand in September. The Singapore pop-up added an in-person dimension to this rollout, allowing visitors to explore the curated selection through skin analysis, product testing and interactive activities. With its wide range of brands, ingredients and formulations, Korean skincare offers plenty to explore but knowing where to start can be a challenge. The OLIVE YOUNG K-Beauty Edit pop-up in Singapore offered a straightforward approach: begin with your skin concerns, explore products grouped by skincare needs and take the opportunity to try something new. The pop-up’s appeal lay in making product discovery part of the experience. Interactive cards and the excitement of filling a scoop with samples gave visitors reasons to engage beyond simply browsing the displays, while keeping the focus on the skincare products themselves. For a pop-up that welcomed more than 36,000 visitors in just seven days, that balance was key. It made exploring K-beauty feel approachable and personal yet fun, and gave visitors a tangible taste of OLIVE YOUNG’s approach to helping people discover their next skincare find. If you’re looking for your next skincare favorite, Singapore media have been exploring the OLIVE YOUNG K-Beauty Edit at Sephora Singapore, highlighting standout products and Korean beauty finds worth discovering. Check out their recommendations below: Her World Singapore | OLIVE YOUNG is finally in Singapore: 5 editor picks to know Grazia Singapore | OLIVE YOUNG Has Landed In Sephora—Here’s What To Shop According To Your Skin Type Seth Lui | First dibs: Sephora x OLIVE YOUNG K-Beauty Edit Pop-Up with freebies & price comparisons