Our original 'career stories' series takes a closer look at the teams behind OLIVE YOUNG. In this edition, we meet the Retail Media Platform Business Division, the team developing marketing solutions for the brand partners growing alongside OLIVE YOUNG. From planning new ways for brands to connect with customers to designing marketing experiences that make those connections more effective, their work helps create new opportunities for brands and customers alike. We spoke with the team to learn more about what they do, how they work together, and the kind of colleagues they hope to work alongside. Q. What does the Retail Media Platform Business Division do? The Retail Media Platform Business Division develops and operates marketing solutions and advertising products for OLIVE YOUNG’s brand partners. But its role goes beyond advertising sales. Using OLIVE YOUNG’s diverse customer and retail data, the division provides full-funnel marketing consulting tailored to each brand’s needs, while also developing and operating the platforms and products that bring those strategies to life. A key strength is OLIVE YOUNG’s omnichannel ecosystem, which connects more than 1,380 stores across Korea with its online platform. By bringing together these offline and digital touchpoints, the division helps brands with strong products reach the right customers, drive traffic, and ultimately turn customer interest into purchase. Q. How is the division structured, and what does each team do? The Retail Media Platform Business Division is made up of three teams: Partner Services Business Team, Retail Media Business Team, and AD Product Team. The Partner Services Business Team works directly with brand partners, providing tailored consulting across advertising and promotional activities and analyzing campaign performance. Its goal is to become a trusted growth partner for brands by translating retail media capabilities and data into actionable growth strategies. Next, the Retail Media Business Team oversees OLIVE YOUNG’s advertising inventory across its online and offline channels, as well as partnerships with external media companies. The team develops marketing solutions tailored to individual brands, while also using data to shape business strategies and manage the broader retail media platform. Lastly, the AD Product Team focuses on the technology behind the advertising ecosystem. From developing ad-tech solutions that connect advertisers with relevant media to building platform services and designing advertising products, the team is working to create a more integrated retail media environment. Q. What skills are most important for working in the Retail Media Platform Business Division? A strong partnership mindset is essential. Team members need to understand the challenges brands face and work alongside them to identify opportunities and build a path for sustainable growth. Data-driven thinking is equally important. The ability to analyze customer behavior and campaign performance and turn those insights into meaningful actions is a key part of the work. The division also values strong planning and problem-solving skills, particularly the ability to connect online and offline customer experiences and identify new marketing opportunities. Above all, team members need curiosity and a willingness to keep learning. The beauty, wellness, and commerce industries are evolving rapidly, and staying ahead means continuously exploring new approaches, technologies, and solutions across the retail platform. Q. What kinds of career opportunities can employees pursue within the division? Working at OLIVE YOUNG offers opportunities to build expertise across brand consulting, retail media, advertising platform development, and data-driven marketing, supported by the company’s integrated online and offline retail ecosystem. Because the work is closely connected to both brands and customers, team members can gain hands-on experience in turning customer and market insights into real business outcomes. Over time, this can open pathways into a range of careers, including marketing strategy, platform business, and retail media. For those interested in where retail, technology, data, and marketing intersect, the Retail Media Platform Business Division offers an opportunity to work at the center of how brands and customers connect in a rapidly evolving retail environment.