Our original 'career stories' series takes a closer look at the teams behind OLIVE YOUNG. In this edition, we meet the Global B2B Business Division, the team connecting K-beauty and K-wellness brands born in Korea with customers and partners around the world. From helping products make their way onto shelves thousands of miles away to building relationships with global partners, their work creates the bridge between Korean brands and the global market. We spoke with the team to learn more about what they do, how they work together, and the kind of colleagues they hope to work alongside. Q. What does the Global B2B Business Division do? The Global B2B Business Division is responsible for expanding K-beauty and wellness brands into international markets through global retailers and e-commerce channels. Building on OLIVE YOUNG’s expertise in merchandising and product curation in Korea, the team develops product portfolios suited to the retail environment and customer needs of each market. It then works with local partners to introduce K-beauty and wellness in ways that fit the characteristics of each market. Beyond distribution, the division serves as a strategic partner connecting promising Korean brands with global markets, helping them navigate different retail environments and build sustainable opportunities overseas. Q. What kinds of partners does the team work with? The division works across three main types of partnerships: direct relationships with major international retailers, collaborations with local vendors and distributors, and partnerships with global e-commerce platforms. By working across both online and offline channels, the team adapts its approach to the distribution landscape and customer characteristics of each market. Through these partnerships, it helps Korean brands enter international markets and build a foundation for continued growth. Q. What skills are most important for working in Global B2B? One of the most important skills is the ability to align different stakeholders while keeping the broader business strategy in view. As the team works between brands and retailers across Korea and overseas, clear and flexible communication is essential to keeping complex collaborations moving forward. A broad perspective is equally important. Rather than looking at individual transactions in isolation, team members need to understand the bigger picture, from market trends and business dynamics to the needs of brands and partners. The ability to adapt is also equally important. Global markets and retail environments change quickly, so team members need to be comfortable responding to new circumstances, reassessing priorities, and finding practical solutions. Q. What career growth can you expect? A career in Global B2B can expand well beyond sales or day-to-day business operations into broader global business roles. Early on, team members build a strong foundation by managing brands, vendors, and business operations, developing an understanding of different markets, products, and partners. Over time, they can take on greater responsibility for developing market strategies and leading key partnerships. With broader experience, career opportunities can extend into areas such as global sourcing, business development, category strategy, and leading business growth in specific markets. Because the role offers exposure to different countries, partners, brands, and retail environments, team members can develop a well-rounded understanding of how brands, distribution, and markets come together, building the foundation for a career in global business.