At OLIVE YOUNG, there’s more than one way to shop a good deal. As the seasons change, O.Y SALE brings together thousands of beauty and wellness products for a week-long shopping event. Every day, Today’s Special introduces a new selection at special prices. OLIVE YOUNG PICK shines a monthly spotlight on brands and products worth watching, while Olive Day returns on the 25th of every month with exclusive benefits for members. They may all come with special offers, but each has its own rhythm, purpose and way of helping shoppers discover something new. Here’s a closer look at four of OLIVE YOUNG’s signature promotions, and what makes each one different. O.Y SALE: A seasonal edit of beauty and wellness trends Four times a year, as one season gives way to the next, the O.Y SALE transforms the changing of the seasons into a week-long shopping moment. Held every March, June, September and December, O.Y SALE brings together around 30,000 beauty and wellness products from more than 1,500 brands. Beyond the scale of the event, it offers a timely snapshot of the products, brands and trends capturing attention that season. For shoppers, that means an opportunity to revisit familiar favorites at special prices while discovering emerging brands and products along the way. There are also deals within the main event, from bestseller promotions and half-price offers to limited-time specials that vary with each edition. Daily coupon drops on the OLIVE YOUNG app add another layer, with select coupons released at designated times on a first-come, first-served basis. In many ways, O.Y SALE is a seasonal edit of what’s happening across beauty and wellness, bringing the moment’s trends together in one place. Today’s Special: A new discovery, every day Some discoveries stay around for a while. Others are only there for today. Today’s Special, known in Korean as O-Teuk, is OLIVE YOUNG’s online-only daily promotion, featuring a new selection of products at special prices for one day. Its appeal lies in the constantly changing lineup. What appears today may be replaced by something entirely different tomorrow, creating a simple daily ritual for shoppers who enjoy keeping an eye on what’s new. Available exclusively through the OLIVE YOUNG app and online store in Korea, Today’s Special makes product discovery feel immediate: a fresh lineup to explore each morning, with just one day to make the most of it. The concept extends beyond beauty, too. OLIVE BETTER also offers its own Today’s Special, bringing the daily format to wellness products. OLIVE YOUNG PICK: The brands worth watching this month While Today’s Special changes by the day, OLIVE YOUNG PICK takes a broader view. Each month, OLIVE YOUNG merchandisers select brands and products that reflect seasonal trends and the interests of customers. The result is a curated monthly edit designed to highlight what’s worth paying attention to right now. The selection naturally shifts with the seasons. As summer approaches, sun care, cooling and body care may take the spotlight. During the changing seasons, moisturizing skincare and makeup can come into focus. Brands featured in OLIVE YOUNG PICK may be offered with special prices, curated sets or gift-with-purchase benefits throughout the month, giving shoppers time to explore the selection beyond a single shopping occasion. The same approach extends to wellness through OLIVE BETTER PICK, the monthly curation from OLIVE BETTER. While OLIVE YOUNG PICK captures the beauty trends of the moment, OLIVE BETTER PICK highlights wellness brands and products that can become part of everyday routines. One follows what’s trending, while the other looks at what can become a habit. OLIVE DAY: A monthly moment for OLIVE Members Then there’s OLIVE DAY, which returns every month from the 25th to the 27th. Unlike the seasonal scale of O.Y SALE or the daily discovery of Today’s Special, OLIVE DAY is centered on the OLIVE Members themselves. Across five membership tiers—GOLD, BLACK, GREEN, PINK and BABY—members receive different discount coupons and benefits based on their tier. Membership status, available coupons and usage conditions can all be checked in the OLIVE YOUNG app, with benefits available both online and at stores. Its predictable timing is part of the appeal. If there’s something sitting in your cart that doesn’t need to be purchased right away, the 25th is a date worth remembering. Waiting for OLIVE DAY gives members the chance to see how their available benefits can add extra value to their purchase. It’s less about waiting for a sale and more about knowing when your benefits are ready to use. Four ways to discover O.Y SALE, Today’s Special, OLIVE YOUNG PICK and OLIVE DAY share a common thread: each makes it easier to discover and shop the products that fit the moment or you. O.Y SALE is the seasonal showcase, bringing together the beauty and wellness trends defining the months ahead. Today’s Special keeps the experience in motion, with a new opportunity to discover something every day. OLIVE YOUNG PICK takes a closer look, giving selected brands and products a full month in the spotlight. And OLIVE DAY brings the focus back to the individual, adding personalized membership benefits to the shopping experience. Together, they turn promotions into more than price-driven events. They offer different entry points into OLIVE YOUNG’s ever-evolving assortment, whether you’re looking to explore the season’s biggest trends, discover an unexpected new favorite, take a closer look at a brand or make the most of your membership. The four promotions, at a glance Promotion Frequency Duration The Experience O.Y SALE Four times a year (March, June, September, December) One week A seasonal showcase of around 30,000 beauty and wellness products Today’s Special Every day One day A fresh lineup of online-only deals, changing daily OLIVE YOUNG PICK Monthly One month A curated spotlight on brands and products worth watching Olive Day Monthly (25th–27th) Three days Exclusive tiered benefits for OLIVE Members In a nutshell O.Y SALE — A seasonal shopping event held four times a year, bringing together the beauty and wellness trends of the moment. Today’s Special — A new lineup of online-only special offers, refreshed every day. OLIVE YOUNG PICK — A monthly edit spotlighting brands and products worth watching, with OLIVE BETTER PICK offering the same perspective on wellness. OLIVE DAY — Three days of exclusive, tiered benefits for OLIVE Members from the 25th to the 27th of every month.