OLIVE BETTER vs. OLIVE YOUNG: What’s the difference?

now O.Y 101

OLIVE BETTER vs. OLIVE YOUNG: What’s the difference?

2026.08.10

6min

AI Summary This summary was generated by AI. Please refer to the full article for accuracy.

OLIVE YOUNG is Korea’s leading beauty and lifestyle platform, offering skincare, makeup, hair and body care, as well as everyday health products through stores nationwide and online. Launched in January 2026, OLIVE BETTER is a curated wellness platform focused on six aspects of daily life, including nutrition, movement, care and rest, and is connected to OLIVE YOUNG through its app, membership and services.

Walk through Seoul’s Gwanghwamun business district or browse the Korean OLIVE YOUNG app, and you may come across a name that looks and sounds familiar: OLIVE BETTER.

With a name and logo that echo OLIVE YOUNG, it’s easy to wonder: Are the two the same? Or are they something different?

The answer is both. They share the same roots, but each has a distinct role. Here’s how they fit together.

A dark brown spiral-like logo with a yellow curved mark appears on a pale yellow background.

OLIVE YOUNG: A destination for today’s beauty trends

What is OLIVE YOUNG? A leading platform for discovering the latest K-beauty trends and brands.

OLIVE YOUNG is best known for beauty, from skincare and makeup to cleansing, hair and body care. Across its stores nationwide and online platform, customers can discover emerging beauty trends and brands, often before they become widely known.

Beauty is at the heart of OLIVE YOUNG, but its offering has long extended into everyday health, including supplements, oral care and hygiene products. OLIVE BETTER builds on this foundation, taking the concept of health beyond individual products and into a broader approach to everyday wellness.

OLIVE BETTER: A curated approach to everyday wellness

What is OLIVE BETTER? A wellness platform designed to help people find what works for their everyday routines, from what they eat and take to how they move, care for themselves and rest.

Launched in January 2026, OLIVE BETTER expands OLIVE YOUNG’s health offering into a broader wellness experience. Wellness is often understood as a balanced approach to physical and mental well-being, but getting started can feel overwhelming: What should I try? Where do I begin?

OLIVE BETTER makes wellness more approachable by organizing it around six familiar aspects of everyday life: Eat Well, Nourish Well, Move Well, Care Well, Rest Well and Manage Well.

OLIVE BETTER vs. OLIVE YOUNG: What’s the difference?

Step into an OLIVE BETTER store and the assortment looks distinctly different from a typical OLIVE YOUNG store. Instead of shelves centered on cosmetics, customers encounter high-protein ready-to-eat meals, supplements, protein products, wellness shots, herbal teas, aromatherapy and sleep-related products.

The first OLIVE BETTER store opened in Gwanghwamun, followed by a location near Gangnam Station. Online, the platform is also available within the OLIVE YOUNG app through an in-app experience, making it easy for existing customers to explore wellness without leaving the platform they already use.

So, how are they different?

	OLIVE YOUNG	OLIVE BETTER
Role	Korea’s leading beauty and lifestyle platform	A curated wellness platform
Core categories	Skincare, makeup, hair, body care, etc.	Wellness shots, supplements, protein, ready-to-eat foods, sleep products, etc.
How to experience it	Stores across Korea and online	OLIVE BETTER stores and the OLIVE BETTER experience within the Korean OLIVE YOUNG app

Different roles, one connected experience

While their roles are different, OLIVE YOUNG and OLIVE BETTER are closely connected.

One idea bringing them together is inside-out beauty, the growing perspective that beauty is not just about what we put on our skin, but also about how we nourish and care for ourselves from within.

In that sense, OLIVE YOUNG and OLIVE BETTER represent two sides of the same everyday journey: OLIVE YOUNG focuses on the beauty that helps people express themselves, while OLIVE BETTER focuses on the wellness that helps them feel their best from within.

They also play complementary roles when it comes to building healthier routines. OLIVE YOUNG helps make it easier to discover approachable, trend-driven products and figure out where to start. OLIVE BETTER goes a step further, offering more curated guidance around how products can fit into everyday routines, from when to take them to how different products can be combined.

The goal is simple: make wellness easier to start and easier to sustain.

And for existing OLIVE YOUNG customers, the experience is seamless. OLIVE BETTER is connected to the same OLIVE YOUNG membership, so customers can enjoy the same membership benefits, as well as services such as same-day delivery and in-store pickup. For those already familiar with OLIVE YOUNG, exploring OLIVE BETTER simply means taking one more step within the same ecosystem.

Bright two-level wellness store with product shelves, display tables, and a central staircase.

In a nutshell

OLIVE YOUNG — Korea’s leading beauty and lifestyle platform, centered on beauty that makes you healthy.
OLIVE BETTER — A curated wellness platform, centered on health that makes you beautiful.
Together, they connect beauty and wellness as part of a more holistic approach to everyday life.

Walk through Seoul’s Gwanghwamun business district or browse the Korean OLIVE YOUNG app, and you may come across a name that looks and sounds familiar: OLIVE BETTER. With a name and logo that echo OLIVE YOUNG, it’s easy to wonder: Are the two the same? Or are they something different? The answer is both. They share the same roots, but each has a distinct role. Here’s how they fit together. OLIVE YOUNG: A destination for today’s beauty trends What is OLIVE YOUNG? A leading platform for discovering the latest K-beauty trends and brands. OLIVE YOUNG is best known for beauty, from skincare and makeup to cleansing, hair and body care. Across its stores nationwide and online platform, customers can discover emerging beauty trends and brands, often before they become widely known. Beauty is at the heart of OLIVE YOUNG, but its offering has long extended into everyday health, including supplements, oral care and hygiene products. OLIVE BETTER builds on this foundation, taking the concept of health beyond individual products and into a broader approach to everyday wellness. OLIVE BETTER: A curated approach to everyday wellness What is OLIVE BETTER? A wellness platform designed to help people find what works for their everyday routines, from what they eat and take to how they move, care for themselves and rest. Launched in January 2026, OLIVE BETTER expands OLIVE YOUNG’s health offering into a broader wellness experience. Wellness is often understood as a balanced approach to physical and mental well-being, but getting started can feel overwhelming: What should I try? Where do I begin? OLIVE BETTER makes wellness more approachable by organizing it around six familiar aspects of everyday life: Eat Well, Nourish Well, Move Well, Care Well, Rest Well and Manage Well. Step into an OLIVE BETTER store and the assortment looks distinctly different from a typical OLIVE YOUNG store. Instead of shelves centered on cosmetics, customers encounter high-protein ready-to-eat meals, supplements, protein products, wellness shots, herbal teas, aromatherapy and sleep-related products. The first OLIVE BETTER store opened in Gwanghwamun, followed by a location near Gangnam Station. Online, the platform is also available within the OLIVE YOUNG app through an in-app experience, making it easy for existing customers to explore wellness without leaving the platform they already use. So, how are they different? OLIVE YOUNG OLIVE BETTER Role Korea’s leading beauty and lifestyle platform A curated wellness platform Core categories Skincare, makeup, hair, body care, etc. Wellness shots, supplements, protein, ready-to-eat foods, sleep products, etc. How to experience it Stores across Korea and online OLIVE BETTER stores and the OLIVE BETTER experience within the Korean OLIVE YOUNG app Different roles, one connected experience While their roles are different, OLIVE YOUNG and OLIVE BETTER are closely connected. One idea bringing them together is inside-out beauty, the growing perspective that beauty is not just about what we put on our skin, but also about how we nourish and care for ourselves from within. In that sense, OLIVE YOUNG and OLIVE BETTER represent two sides of the same everyday journey: OLIVE YOUNG focuses on the beauty that helps people express themselves, while OLIVE BETTER focuses on the wellness that helps them feel their best from within. They also play complementary roles when it comes to building healthier routines. OLIVE YOUNG helps make it easier to discover approachable, trend-driven products and figure out where to start. OLIVE BETTER goes a step further, offering more curated guidance around how products can fit into everyday routines, from when to take them to how different products can be combined. The goal is simple: make wellness easier to start and easier to sustain. And for existing OLIVE YOUNG customers, the experience is seamless. OLIVE BETTER is connected to the same OLIVE YOUNG membership, so customers can enjoy the same membership benefits, as well as services such as same-day delivery and in-store pickup. For those already familiar with OLIVE YOUNG, exploring OLIVE BETTER simply means taking one more step within the same ecosystem. In a nutshell OLIVE YOUNG — Korea’s leading beauty and lifestyle platform, centered on beauty that makes you healthy. OLIVE BETTER — A curated wellness platform, centered on health that makes you beautiful. Together, they connect beauty and wellness as part of a more holistic approach to everyday life.