for partners
OLIVE YOUNG works with promising small and medium-sized brands at every stage of growth, from discovery to online and offline sales channels to global expansion.
We build foundations for self-reliance through the Mutual Growth Fund, incubation, and IP protection, and widen the stage where brands meet customers through trend curation, the Awards, and Festa, driving shared growth across the K-beauty ecosystem.
Partner Guide
OLIVE YOUNG Partner Code of Conduct
As a company committed to creating a healthier and more beautiful world together with its customers, partners, and local communities, Olive Young considers building a sustainable business ecosystem an important responsibility.
As part of these efforts, OLIVE YOUNG established the "Partner Code of Conduct" to promote shared growth with its partners and to strengthen mutual trust.
OLIVE YOUNG hopes that the Partner Code of Conduct will serve as a shared framework for its partnerships, support each company's voluntary practice, and contribute to strengthening the sustainability of the health and beauty industry as a whole.
Going forward, OLIVE YOUNG will continue to create a fair and responsible business environment together with its partners, and achieve continued growth and development grounded in mutual trust and cooperation.
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Ethical Management
Building on fair and responsible business practices,
partners must practice anti-corruption, conflict-of-interest
management, fair trade, personal data protection,
shared growth, and social responsibility. -
Quality Management
Through safe and reliable products and services,
partners must contribute to promoting health and beauty across society. -
Environmental Management
Partners must comply with domestic and international environmental laws,
use resources efficiently, and help reduce environmental impact,
as part of their efforts to build a sustainable ecosystem. -
Human Rights Management
In compliance with international human rights principles and domestic and international labor laws,
partners must prohibit child labor, forced labor, and discrimination,
while respecting the rights of workers. -
Safety and Health Management
Partners must comply with domestic and international safety and health regulations,
and establish and implement a structured management system
to protect the health and safety of both workers and consumers.
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Early-Stage
Beauty Startup Incubation Support
A program run in partnership with Kolmar Korea to select and nurture promising cosmetics companies
Product planning and listing strategy consulting based on purchase data and MD expertise
Startup Support -
Online and Offline
K-Super Rookie With Young
An incubation program run jointly with the Ministry of SMEs and Startups
Online and offline distribution and global sales channel support for growth-stage brands
Sales Channel Support -
Corporate
Mutual Growth Fund
A financial support program providing partners with working capital at low interest rates (KRW 100 billion annually, up to KRW 1 billion per partner)
Partner Live
A broadcast sales channel program offering live channels, master guides, and professional producer training
Capability Building -
Global
IP Protection Council
A mutual growth council that helps partners secure intellectual property (IP) rights and respond to infringement
One-on-one expert consulting on IP rights and dispute response
Expansion
Support
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Early-Stage Startup Support
Beauty Startup Incubation Support
A program run in partnership with Kolmar Korea to select and nurture promising cosmetics companies
Product planning and listing strategy consulting based on purchase data and MD expertise
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Online and Offline Sales Channel Support
K-Super Rookie With Young
An incubation program run jointly with the Ministry of SMEs and Startups
Online and offline distribution and global sales channel support for growth-stage brands
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Corporate Capability Building
Mutual Growth Fund
A financial support program providing partners with working capital at low interest rates (KRW 100 billion annually, up to KRW 1 billion per partner)
Partner Live
A broadcast sales channel program offering live channels, master guides, and professional producer training
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Global Expansion Support
IP Protection Council
A mutual growth council that helps partners secure intellectual property (IP) rights and respond to infringement
One-on-one expert consulting on IP rights and dispute response
New Market Development and Curation
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Demand Discovery
We capture demand that has yet to form a category from hundreds of millions of purchase records and customer responses each year.
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Category Definition
We define categories through our own standards and curation planning, and build assortments so customers can shop by purpose.
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A Stage for Growth
We discover and nurture small and medium-sized brands in each field, growing together as leading players in new markets.
Marketing Support
OLIVE YOUNG Awards
OLIVE YOUNG selects and announces the year's most popular beauty and health brands and hit products based on 160 million purchase records annually. Awards grounded in objective data not only provide a trusted trend indicator but also create positive synergy that spotlights the competitiveness of promising partners.
OLIVE YOUNG Festa
Korea's largest beauty and health festival, where brands discovered and nurtured by OLIVE YOUNG meet customers face to face. Stakeholders from across the K-beauty ecosystem, including overseas retailers and investors, take part, opening new sales channels and collaboration opportunities for participating brands.
