CJ OLIVE YOUNG announced that it will open OLIVE YOUNG Beauty Mansion Seongsuin Seongsu, Seoul, on June 30. The new store is designed to connect the K-beauty buzz around Yeonmujang-gil with the northern part of Seongsu. The area has emerged as a key destination for global visitors seeking to explore K-beauty in greater depth. Since opening in 2024, OLIVE YOUNG N Seongsu has served as a hub for meeting these increasingly sophisticated demands, helping establish Seongsu as an iconic destination for K-beauty. Building on this momentum, Beauty Mansion will offer global beauty enthusiasts a more immersive and differentiated K-beauty experience. The store is also designed to maximize the visibility of the brands featured inside, helping them make a stronger impression on international visitors while encouraging customers to explore showrooms and pop-ups throughout Seongsu. Through this approach, OLIVE YOUNG aims to foster an open K-beauty ecosystem in which businesses across the neighborhood can grow together. Spotlighting brands through pop-ups and shop-in-shop spaces Spanning approximately 1,653 square meters (17,800 square feet) across four floors, Beauty Mansion takes inspiration from the concept of a mansion, with each floor divided into multiple “rooms” that offer different experiences. The fourth floor features a lounge with beauty books and a vinyl listening area, creating a cozy atmosphere where customers can explore brands and experiences hidden throughout the space at their own pace. The first floor features an open lounge flanked by shop-in-shop and pop-up spaces. These areas allow brands to showcase their stories and key products without having to operate a separate store in Seongsu, particularly around new product launches and major campaigns. The store also takes its experiential offerings a step further. The second and third floors each feature specialized services dedicated to color cosmetics and skincare, allowing customers to go beyond browsing products and receive in-depth diagnostics and personalized consultations in one place. Beauty Mansion also introduces several new services designed to complement the experiences available at OLIVE YOUNG’s existing stores. The Beauty Device Studio allows customers to try K-beauty devices that are popular with consumers worldwide while learning how to use them properly. In response to growing demand for post-treatment care among medical tourists, the Advanced Derma Consulting service uses 3D skin diagnostics to analyze the underlying causes of individual skin concerns and recommend personalized K-derma products. Other services include Colorfit Touch, a personalized makeup service based on AI-powered image analysis, as well as several offerings already proven at OLIVE YOUNG N Seongsu, including SKIN SCAN and SCALP SCAN, Quick Touch-Up and Find Your Color. “Beauty Mansion will offer global beauty fans a differentiated beauty experience while creating new opportunities for brands to connect with customers,” an OLIVE YOUNG representative said. “We will continue to strengthen our differentiated services so that both local customers and international visitors can experience K-beauty in greater depth.” To celebrate the opening, Beauty Mansion will host a five-day promotion from June 30 to July 4. Customers will receive gifts such as reusable bags and pouches based on their purchase amount, along with additional discounts.