ROOTECA :
The new standard in root routine care,
a volume solution that focuses on the hair roots.
A professional haircare brand
that provides hair elasticity to hair roots for
elevated, long-lasting volume

ROOT ORIGIN, ROOT ENHANCING
Weightless in use, yet profound in performance
ROOTECA starts differently with root active ingredients and
advanced hybrid care,
working from the foundation

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HISTORY

A professional haircare brand
that provides hair elasticity to hair roots for
elevated, long-lasting volume
2025
  • Olive Young presents ROOTECA, its first private brand haircare line.

BEST SELLER

Olive Young’s first* dual formula combining ampoule + shampoo, delivering 3D hair volume with long-lasting lift.
#ROOTECA

Root Enhancing Ampoule Shampoo

Olive Young’s first* dual formula combining ampoule + shampoo,
delivering 3D hair volume with long-lasting lift.

  • A 360º root lift that supports sides, crown, and back from within, preventing droopiness and maintaining firm, lasting volume.

  • An innovative cleansing formula that purifies the scalp and replenishes it with essential actives in one step.

  • Enriched with the exclusive Root PeptitinTM Active Complex to restore vitality and reinforce elasticity at the roots

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