Quality
Delivering customer value with trusted qualityOLIVE YOUNG CLEAN BEAUTY sets the standards for sustainable beauty, focusing on safe ingredients and eco-friendly values.
OLIVE YOUNG implements systematic quality management through product safety checks across the full process, partner quality support (including in-house brands), and monitoring of advertising and regulatory compliance.
01
OLIVE YOUNG
CLEAN BEAUTY
Introduction to OLIVE YOUNG CLEAN BEAUTY
Olive Young has implemented CLEAN BEAUTY standards from a sustainable management perspective. To ensure product safety for both people and the environment, it established ingredient exclusion criteria and grants an emblem to qualifying products. As the first Korean cosmetics distributor to establish proprietary Clean Beauty standard in 2022, Olive Young has since expanded its product categories and tightened the standards. These efforts are ongoing, with a clear goal of advancing Clean Beauty and evolving into a conscious beauty.
24 types of harmful ingredients
based on MFDS standards
3 types of sunscreen ingredients
potentially harmful to marine ecosystems
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Expanding safe and responsible products
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Leading a culture of value consumption in the industry by expanding partnerships
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Raising consumer awareness by promoting environmental and social values
History of OLIVE YOUNG CLEAN BEAUTY
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Phase 1 Ingredient-focused CLEAN BEAUTY
2020 ~ 2021- #First Korean distributor to set standards
#Excluded harmful ingredients
#Helped spread value-based consumption
- #First Korean distributor to set standards
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Phase 2 Practical
CLEAN BEAUTY
2022 ~ 2023- #Expanded brand participation
#Strengthened value dissemination activities
#Linked with Beauty Cycle
- #Expanded brand participation
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Phase 3 Sustainable
CLEAN BEAUTY
2024-- #Global trends
#Secured objectivity of ingredient standards
#Fostered next-generation brands
- #Global trends
Next Phase:Conscious Beauty
- Based on OLIVE YOUNG's Greenwashing Guidelines
- Strengthening Respect for Life and Ethical Standards
- Putting Values Into Practice
01
Internal Quality
Efforts
Olive Young strives to secure product quality in the distribution process and preemptively address potential legal risks in order to provide services that consumers can trust.
To ensure compliance and customer safety, intensive inspections were conducted on "items of concern for consumer harm" to improve the online and offline labeling and safety standard compliance verification process. The company has distributed a label safety compliance guide to partners to prevent quality issues related to this.
The company conducts safety verifications of its private label products in partnership with external organizations. Furthermore, the company conducts approximately 10,400 multifaceted quality inspections annually on the products, covering functions, operation, leakage, drop and sensory tests, to prevent non-compliant products at the receiving stage.
To provide safe products to customers, Olive Young performs periodic quality inspections at its stores. Through annual on-site inspections of directly managed/franchised stores, the company checks legal compliance in product cleanliness/hygiene, unfair displays, repackaging and so on, and provides notes and improvement guides as necessary.
The company provides a "Compliance Guide for Store Personnel" for regulated products, such as cosmetics, medical devices, general foods and health functional foods, to employees in the store. We are helping field employees to have a better understanding of violations and associated penalties for different products.
02
Partner Quality
Support
Olive Young goes beyond distribution of partner products, supporting partners in developing and producing products without risk from early stages and thus enhancing their quality capabilities.
Olive Young constantly informs partners about compliance requirements and policy revisions to prevent the distribution of illegal products and provide safe products to customers. Olive Young constantly monitors enactment or revision of laws1) relevant for each product and provides updated guidelines2) as needed.
1) Revisions to the Notification of Product Information Provision under the E-Commerce Act, Revisions to Labeling and Advertising under the Cosmetics Act, Revisions to the Food Sanitation Act/Medical Device Act, etc.
2) Labeling and advertising guides by type for creating store displays, product notification writing guides, etc.
To ensure smooth distribution of partners' new products, Olive Young thoroughly monitors safety data such as safety certification and test analysis results and checks for labeling legality violations. The company is making efforts to provide safe products through approximately 10,000 monitoring cases annually.
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Label & Ad
Compliance
Online Mall Advertisement Monitoring
Olive Young has a system for constant monitoring of online mall advertisements as well as regulatory changes, providing reliable information and safe products to customers.
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Product
Advertisement -
Customer
Reviews
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Screening
- Product
Advertisement - OCR3) to read product web specification images
- Customer
Reviews - Detecting prohibited keywords in reviews
- Product
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Detection
- Product
Advertisement - Viewing advertisement exposure results for Legally prohibited
- Customer
Reviews - View review results exposed to prohibited keywords
- Product
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Measures
- Product
Advertisement - Correct Prohibited
Keywords - Customer
Reviews - Edit Customer Reviews
- Product
3) Optical Character Reader
Managing Labeling and Advertising Risks
The company constantly monitors regulatory developments and press issues, ensuring swift and effective responses and promptly implementing necessary changes. In addition, it aims to provide accurate information to customers and foster sound business growth by establishing and distributing guidelines on greenwashing and health functional food advertisement.
To prevent potential violations of regulations on environmental labeling and advertising, and to ensure compliance with relevant laws, the company distributed company-wide guidelines based on standards from the Ministry of Environment, the Korea Fair Trade Commission, and major international regulators. It also provided training to marketing teams and working-level staff.
To improve basic quality capabilities and raise awareness of legal compliance among employees, Olive Young gives trainings on quality laws such as those concerning labeling and advertising for new product development employees.