Our History

As Korea’s pioneering Beauty & Health store,
what key milestones define OLIVE YOUNG’s growth journey?

OLIVE YOUNG
Story

Advancing from the traditional drugstore model that primarily emphasizes health supplements, OLIVE YOUNG shifted the focus to beauty and redefined the concept of Beauty & Health store to open new frontiers in the market.

With a strategy that sets us apart from traditional beauty retail channels, we offer a diverse range of trendy products and services. By curating store designs and product assortments tailored to local communities and commercial areas, we have positioned ourselves as a lifestyle platform where customers can experience the latest trends first.

  • Stores nationwide 1350
    (as of June 2024)
  • Monthly active users 4.8  million
    (as of June 2024)
  • OLIVE YOUNG members 14.5  million
    (as of June 2024)
01 Announced its vision
to become a global leader
in Beauty & Health trends
2023
  • Launched Femtech services (W Care)
  • Launched LUXE EDIT
  • Launched the app community service “Shutter”
02 Solidified its position
as South Korea's leading
Beauty & Health
omni-channel brand
2022
  • Ranked No.1 in Beauty & Health Stores by the National Customer Satisfaction Index (NCSI) for 5 consecutive years
  • Achieved the “Triple 10-Million” milestone with 10 million members, 10 million reviews, and 10 million app downloads
  • Expanded urban logistics hubs (MFC) for faster service
  • Launched Vegan Beauty and W Care lines
2021
  • Launched in-store pickup and smart return services
  • Partnered with KOTRA to boost K-Beauty exports
  • Rolled out omni-channel branding campaigns
03 Enhanced OLIVE YOUNG’s
brand identity
2020
  • Introduced first-ever Clean Beauty Standard in South Korea
  • Launched integrated online and offline review services
  • Launched mobile gifting service
  • Named in "most excellent sustainable global brands" in UN Sustainable Development Goals Index (SDGBI)
2019
  • Achieved 2 trillion won in Gross Merchandise Value (2019)
  • Announced new BI in commemoration of 20th anniversary
  • Launched the OLIVE YOUNG Awards & Festa
  • Launched the OLIVE YOUNG Sale
  • Launched the Global Mall
  • Rolled out "OLIVE YOUNG Live", our mobile live commerce service
04 Established foundation
for omni-channel busienss
2018
  • Launched same-day delivery service
  • Launched mobile barcode scanning service for quick and easy shopping
  • Began construction of an integrated logistics center in the Seoul metropolitan area
2017
  • Number of stores in South Korea exceeded 1,000
  • Opened flagship store in Gangnam
  • Launched the official online store (independent e-commerce platform)
  • Expanded Private Brand to Amazon USA
05 Expanding our offline
presence and pioneered
Korea’s unique
Beauty & Health retail
channel
2016
~
2012
  • Opened the largest flagship store
  • Launched the UNESCO Girls’ Education Campaign
  • Hosted OLIVE YOUNG Partners Day
  • Introduced smart receipt services
  • Achieved 1 trillion won in Gross Merchandise Value (2016)
  • Launched Happy Companions Win-Win Program
  • Launched a "Pink Box Sharing Campaign" to provide personal hygiene products for the financially vulnerable people
2011
~
2007
  • Launched our first Private Brand
  • Opened our first store in Busan (Outside of Seoul)
  • Began selling overseas Dermo-cosmetics
  • Launched online mall
  • Added more stores in the Seoul Metropolitan Area and other regions
06 Established first
Beauty & Health stores
in South Korea
2006
~
1999
  • Established as the Health & Beauty Convenience (HBC) Business Division of CJ CheilJedang
  • Opened the first store in Sinsa-dong, Seoul
  • Separated from CJ CheilJedang
  • Established CJ OLIVE YOUNG Co., Ltd.